{"id":326314,"date":"2018-03-13T04:00:00","date_gmt":"2018-03-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-dircomfidencial-sunmedia-by-fibonad-empieza-a-comercializar-todos-los-formatos-de-video-de-el-espanol\/"},"modified":"2018-03-13T04:00:00","modified_gmt":"2018-03-13T04:00:00","slug":"espana-dircomfidencial-sunmedia-by-fibonad-empieza-a-comercializar-todos-los-formatos-de-video-de-el-espanol","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-sunmedia-by-fibonad-empieza-a-comercializar-todos-los-formatos-de-video-de-el-espanol\/","title":{"rendered":"Espa\u00f1a | Dircomfidencial : SunMedia by Fibonad empieza a comercializar todos los formatos de v\u00eddeo de El Espa\u00f1ol"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SunMedia by Fibonad, primer exclusivista de v\u00eddeo en Espa\u00f1a, con m\u00e1s de 12 millones de usuarios \u00fanicos seg\u00fan datos de comScore, ha firmado un acuerdo con El Espa\u00f1ol para comercializar todos los formatos de v\u00eddeo (In stream-pre roll y Out stream-In text) que se generen en este grupo de medios.<\/p>\n<p>El grupo de informaci\u00f3n de El Espa\u00f1ol engloba una audiencia de 27, 4 millones de usuarios \u00fanicos, seg\u00fan OJD, a trav\u00e9s de  ocho sites: El Espa\u00f1ol.com (13,4 millones), El Androide Libre (cerca de cinco millones), Cr\u00f3nica Global (2,9 millones), Netdoctor (2,5 millones), Diario de Avisos (1 mill\u00f3n), Navarra.com (706.183) y Bluper (670.000), junto a  Omicrono (tecnolog\u00eda) y Cocinillas (gastronom\u00eda), que suman otros 1,3 millones de usuarios \u00fanicos.<\/p>\n<p>SunMedia by Fibonad es la red de v\u00eddeo y branding con mayor audiencia en Espa\u00f1a, seg\u00fan comScore, y con este acuerdo refuerza su posici\u00f3n, alcanzando ya al 55% de la audiencia total espa\u00f1ola, a trav\u00e9s de los sites l\u00edderes de diferentes sectores, como Autobild, Weblogs, Sensacine, Hola o Minube.<\/p>\n<p>Adem\u00e1s, SunMedia by Fibonad impacta ya a m\u00e1s del 50% de grupos tan significativos para los anunciantes como j\u00f3venes de 15 a 25 a\u00f1os y hombres de 24 a 44 a\u00f1os.<\/p>\n<p>\u201cCon acuerdos como el que hemos alcanzado con El Espa\u00f1ol reforzamos nuestro liderazgo en la comercializaci\u00f3n de formatos de v\u00eddeo en medios de comunicaci\u00f3n digitales en Espa\u00f1a\u201d, explica Fernando Garc\u00eda, CEO de la compa\u00f1\u00eda. \u201cAvanzamos en la estrategia de estrechar nuestra colaboraci\u00f3n con grandes grupos que nos ofrecen una mejor segmentaci\u00f3n y que podamos garantizar el modelo de brand safe a los anunciantes\u201d, a\u00f1ade.<\/p>\n<p>La elevada penetraci\u00f3n en el canal Noticias de SunMedia by Fibonad, a trav\u00e9s de la red de medios con los que colabora, le permite ofrecer inventario Premium, adem\u00e1s de brand safe, gracias al reciente acuerdo con Integral Ad Science.<\/p>\n<p>Leer m\u00e1s en <a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/sunmedia-by-fibonad-empieza-a-comercializar-todos-los-formatos-de-video-de-el-espanol-20180313-1601\/\">Dircomfidencial<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La elevada penetraci\u00f3n en el canal Noticias de SunMedia by Fibonad, a trav\u00e9s de la red de medios con los que colabora, le permite ofrecer inventario Premium, adem\u00e1s de brand safe, gracias al reciente acuerdo con Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326314","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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