{"id":326321,"date":"2019-02-04T05:00:00","date_gmt":"2019-02-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\/"},"modified":"2025-01-31T04:07:07","modified_gmt":"2025-01-31T04:07:07","slug":"espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\/","title":{"rendered":"Espa\u00f1a | La Publicidad: Brandipia gana la comunicaci\u00f3n de Integral Ad Science (IAS)"},"content":{"rendered":"

Brandipia<\/strong> se har\u00e1 cargo de la comunicaci\u00f3n de Integral Ad Science<\/strong> (IAS), empresa tecnol\u00f3gica global especializada en ayudar a las marcas y los medios de comunicaci\u00f3n a obtener resultados en todo el ecosistema publicitario. La tecnolog\u00eda de IAS permite a anunciantes y soportes proteger sus inversiones, maximizar sus impresiones y generar un mayor engagement<\/em>, aumentando as\u00ed el impacto global de su negocio.<\/span><\/span><\/span><\/span><\/p>\n

Fundada en 2009, con oficina central en Nueva York y presencia global en 13 pa\u00edses, IAS es referente en verificaci\u00f3n de publicidad digital, proceso que abarca la seguridad de marca, el fraude publicitario y la medici\u00f3n de viewability<\/em>, ya sea en desktop<\/em>, m\u00f3vil o en los formatos display<\/em> y v\u00eddeo.<\/p>\n

IAS colabora adem\u00e1s con las principales plataformas de redes sociales del mundo<\/strong> tales como YouTube, Facebook y Snapchat, as\u00ed como grandes agencias de medios, entre otros, proporcion\u00e1ndoles los datos que necesitan para medir el impacto de la publicidad digital y resolver los desaf\u00edos de la industria.<\/p>\n

Seg\u00fan Carter Nicholas<\/strong>, director general para Espa\u00f1a y Portugal de Integral Ad Science: \u201cEra muy importante para nosotros encontrar una agencia de PR que entendiera nuestra industria y confiara en los beneficios de la tecnolog\u00eda aplicada al marketing digital. Brandipia tiene una larga experiencia en este sector y estoy convencido de que hemos encontrado al mejor socio que, con su experiencia y sus relaciones con los medios locales, enriquecer\u00e1 nuestra presencia y nos ayudar\u00e1 a establecer a\u00fan m\u00e1s a IAS en el mercado espa\u00f1ol\u201d.<\/em><\/p>\n

Lee art\u00edculo completo en La Publicidad<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brandipia se har\u00e1 cargo de la comunicaci\u00f3n de Integral Ad Science (IAS), empresa tecnol\u00f3gica global especializada en ayudar a las marcas y los medios de comunicaci\u00f3n a obtener resultados en todo el ecosistema publicitario.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326321","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nEspa\u00f1a | La Publicidad: Brandipia gana la comunicaci\u00f3n de Integral Ad Science (IAS) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a | La Publicidad: Brandipia gana la comunicaci\u00f3n de Integral Ad Science (IAS)\" \/>\n<meta property=\"og:description\" content=\"Brandipia se har\u00e1 cargo de la comunicaci\u00f3n de Integral Ad Science (IAS), empresa tecnol\u00f3gica global especializada en ayudar a las marcas y los medios de comunicaci\u00f3n a obtener resultados en todo el ecosistema publicitario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T04:07:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-la-publicidad-brandipia-gana-la-comunicacion-de-integral-ad-science-ias\\\/\",\"name\":\"Espa\u00f1a | La Publicidad: Brandipia gana la comunicaci\u00f3n de Integral Ad Science (IAS) - 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