{"id":326323,"date":"2019-01-24T05:00:00","date_gmt":"2019-01-24T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-y-facebook-trabajan-en-una-oferta-de-brand-safety-para-anunciantes\/"},"modified":"2019-01-24T05:00:00","modified_gmt":"2019-01-24T05:00:00","slug":"ias-y-facebook-trabajan-en-una-oferta-de-brand-safety-para-anunciantes","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-y-facebook-trabajan-en-una-oferta-de-brand-safety-para-anunciantes\/","title":{"rendered":"IAS y Facebook trabajan en una oferta de Brand Safety para anunciantes"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Uno de nuestros objetivos en IAS es proporcionar las soluciones m\u00e1s completas en todos los dispositivos y plataformas para garantizar que los anuncios de nuestros clientes lleguen al p\u00fablico objetivo deseado y aparezcan en entornos seguros para la marca. Conseguir estos objetivos implica asociaciones y colaboraciones profundas en toda la industria.<\/p>\n<p>A medida que trabajamos para asegurar que nuestros clientes tengan los recursos necesarios para llevar a cabo campa\u00f1as exitosas, definimos una hoja de ruta s\u00f3lida que describe c\u00f3mo desarrollaremos e implementaremos nuevos productos. En nuestro esfuerzo por garantizar una cobertura de brand safety completa, hemos estado trabajando con Facebook en una soluci\u00f3n para ayudar a los anunciantes a gestionar d\u00f3nde aparecer\u00e1n sus anuncios en la plataforma. Esta oferta estar\u00e1 disponible para todos los anunciantes en la primera mitad de 2019.<\/p>\n<p>La soluci\u00f3n de brand safety en Facebook ayudar\u00e1 a los anunciantes a comprender el nivel de riesgo asociado con las p\u00e1ginas en las que desean colocar sus anuncios. Esta oferta incluir\u00e1 los siguientes placements: Facebook Audience Network (FAN), Instant Articles e In-stream (incluye Facebook Watch).<\/p>\n<p>Estamos comprometidos con la creaci\u00f3n de un ecosistema de publicidad transparente. Desde 2016, IAS y Facebook se han asociado con la intenci\u00f3n de proporcionar datos confiables en los que los anunciantes se pueden apoyar para poder realizar mejores compras de espacios en la plataforma.<\/p>\n<p>Para obtener m\u00e1s detalles sobre esta oferta, comun\u00edquese con <a href=\"mailto:press@integralads.com\">press@integralads.com<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soluci\u00f3n de brand safety en Facebook ayudar\u00e1 a los anunciantes a comprender el nivel de riesgo asociado con las p\u00e1ginas en las que desean colocar sus anuncios. Esta oferta incluir\u00e1 los siguientes placements: Facebook Audience Network (FAN), Instant Articles e In-stream (incluye Facebook Watch).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326323","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS y Facebook trabajan en una oferta de Brand Safety para anunciantes - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/ias-y-facebook-trabajan-en-una-oferta-de-brand-safety-para-anunciantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS y Facebook trabajan en una oferta de Brand Safety para anunciantes\" \/>\n<meta property=\"og:description\" content=\"La soluci\u00f3n de brand safety en Facebook ayudar\u00e1 a los anunciantes a comprender el nivel de riesgo asociado con las p\u00e1ginas en las que desean colocar sus anuncios. 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