{"id":326327,"date":"2019-02-26T05:00:00","date_gmt":"2019-02-26T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-marketingdirecto-agencias-y-marcas-mismo-bando-diferentes-perspectivas\/"},"modified":"2019-02-26T05:00:00","modified_gmt":"2019-02-26T05:00:00","slug":"espana-marketingdirecto-agencias-y-marcas-mismo-bando-diferentes-perspectivas","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-marketingdirecto-agencias-y-marcas-mismo-bando-diferentes-perspectivas\/","title":{"rendered":"Espa\u00f1a | MarketingDirecto: Agencias y marcas: mismo bando, diferentes perspectivas"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>\u00bfTienen las marcas y las agencias las mismas preocupaciones?<\/p>\n<p>Un estudio elaborado por Integral Ad Science analiza y comparan las inquietudes y preocupaciones de profesionales de agencias y de marcas.<\/em><\/p>\n<p>Aunque las <strong>agencias y las marcas<\/strong> juegan, en teor\u00eda, en el mismo equipo, las realidades en las que viven parecen completamente distintas. Mientras el fraude es la principal preocupaci\u00f3n para el 69% de los profesionales de las agencias, solo lo es para el 52,6% de los profesionales de las marcas.<\/p>\n<p>Estas cifras se desprenden de un estudio elaborado por Integral Ad Science en el que se analizan y se comparan las inquietudes de unos y otros. Tambi\u00e9n es notable la diferencia cuando se trata de controlar el entorno en el que se inserta la publicidad.<\/p>\n<p>Para el 61,4% de los profesionales de agencias, el <strong>emplazamiento junto a contenido de riesgo<\/strong> es una gran preocupaci\u00f3n, un porcentaje que se reduce a 47,4% en el caso de las marcas.<\/p>\n<p>Lee el resto del art\u00edculo en <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/agencias-y-marcas-mismo-bando-diferentes-perspectivas\">Marketing Directo<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio elaborado por Integral Ad Science analiza y comparan las inquietudes y preocupaciones de profesionales de agencias y de marcas.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326327","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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