{"id":326337,"date":"2019-08-20T04:00:00","date_gmt":"2019-08-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/google-integra-el-open-measurement-sdk-en-su-oferta-para-aplicaciones-moviles\/"},"modified":"2019-08-20T04:00:00","modified_gmt":"2019-08-20T04:00:00","slug":"google-integra-el-open-measurement-sdk-en-su-oferta-para-aplicaciones-moviles","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/google-integra-el-open-measurement-sdk-en-su-oferta-para-aplicaciones-moviles\/","title":{"rendered":"Google integra el Open Measurement SDK en su oferta para aplicaciones m\u00f3viles"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>M\u00e1s del 85% de las impresiones in-app, en formato display y v\u00eddeo, en AdMob y Google Ad Manager ahora permiten a los compradores medir los niveles de viewability utilizando IAS.<\/em><\/p>\n<p>Los anunciantes ahora pueden verificar m\u00e1s f\u00e1cilmente, y a trav\u00e9s del proveedor de su elecci\u00f3n, su inversi\u00f3n in-app en Google gracias a la integraci\u00f3n del Open Measurement Software Development Kit (OM SDK) del IAB Tech Lab.<\/p>\n<p>La iniciativa de Open Measurement, dirigida por el Laboratorio de Tecnolog\u00eda del IAB y el <a href=\"https:\/\/iabtechlab.com\/working-groups\/open-measurement-working-group\/\" rel=\"noopener noreferrer\" target=\"_blank\">Open Measurement Working Group<\/a>, tiene como objetivo crear un est\u00e1ndar universal para que los desarrolladores de aplicaciones integren y proporcionen datos de medici\u00f3n estandarizados para los anunciantes. En 2017, <a href=\"https:\/\/www.iab.com\/news\/iab-tech-lab-assume-governance-mobile-verification-open-source-sdk-initiative-initiated-ias-marking-first-acquisition-tech-lab-tool-repository\/\" rel=\"noopener noreferrer\" target=\"_blank\">IAS contribuy\u00f3 con su propio SDK<\/a> patentado, lo que luego se convertir\u00eda  en el OM SDK, desbloqueando el futuro de la medici\u00f3n de viewability a escala.<\/p>\n<p>\u201cEsta iniciativa ha demostrado realmente el poder de lo que podemos conseguir cuando nos unimos como industria para resolver desaf\u00edos complejos. Google es uno de los proveedores de inventario en aplicaciones m\u00f3viles m\u00e1s grandes del mundo y su integraci\u00f3n con el OM SDK aumenta notablemente las opciones para los anunciantes que buscan una verificaci\u00f3n de anuncios independiente y de terceros&#8221;, comenta Joseph Ranzenbach, Director de Gesti\u00f3n de Productos, IAS.<\/p>\n<p>Los anunciantes ahora pueden usar tags de Open Measurement en los SDK de Google Mobile Ads (GMA) y Interactive Mobile Ads (IMA). Para los anuncios display, los anunciantes pueden usar las mismas etiquetas que ya est\u00e1n utilizando, ya que la soluci\u00f3n Single Tag de IAS incluye cobertura para OM. Para los v\u00eddeo, IAS recibe la etiqueta VAST original de los anunciantes y devuelve una URL envuelta en VAST para el tr\u00e1fico. Esta etiqueta VAST es compatible con OMID e incluye cobertura para AVID tambi\u00e9n.<\/p>\n<p>P\u00f3ngase en contacto con su representante de IAS para saber c\u00f3mo implementar esta nueva integraci\u00f3n.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes ahora pueden verificar m\u00e1s f\u00e1cilmente, y a trav\u00e9s del proveedor de su elecci\u00f3n, su inversi\u00f3n in-app en Google gracias a la integraci\u00f3n del Open Measurement Software Development Kit (OM SDK) del IAB Tech Lab.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326337","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google integra el Open Measurement SDK en su oferta para aplicaciones m\u00f3viles - 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