{"id":326340,"date":"2019-07-26T04:00:00","date_gmt":"2019-07-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\/"},"modified":"2019-07-26T04:00:00","modified_gmt":"2019-07-26T04:00:00","slug":"espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\/","title":{"rendered":"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online"},"content":{"rendered":"

El periodismo de calidad y las plataformas online fiables se tornan claves en la percepci\u00f3n de los anuncios por parte del usuario, aumentando los tiempos de visualizaci\u00f3n y el engagement.<\/em><\/p>\n

El lugar donde se exponen los anuncios juega un papel fundamental en el \u00e9xito de la acci\u00f3n. As\u00ed como el espacio en el que se sit\u00faan las vallas publicitarias es crucial para los anuncios en exterior, las p\u00e1ginas en las que se exponen las acciones publicitarias dentro del universo online son decisivas para alcanzar las cifras fijadas y anheladas por los departamentos de marketing. Una realidad que puso de manifiesto un estudio de Integral Ad Science (IAS)<\/a>, que se\u00f1al\u00f3 que los anuncios vistos en entornos de calidad son percibidos un 74% m\u00e1s favorablemente por los consumidores que las mismas impresiones en otros entornos de baja calidad.<\/p>\n

Lee el art\u00edculo completo en Marketing Directo<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El periodismo de calidad y las plataformas online fiables se tornan claves en la percepci\u00f3n de los anuncios por parte del usuario, aumentando los tiempos de visualizaci\u00f3n y el engagement. El lugar donde se exponen los anuncios juega un papel…<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[697,696],"class_list":["post-326340","portfolio","type-portfolio","status-publish","hentry","portfolio-types-articulos","portfolio-types-cobertura-de-prensa"],"acf":[],"yoast_head":"\nEspa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online\" \/>\n<meta property=\"og:description\" content=\"El periodismo de calidad y las plataformas online fiables se tornan claves en la percepci\u00f3n de los anuncios por parte del usuario, aumentando los tiempos de visualizaci\u00f3n y el engagement. El lugar donde se exponen los anuncios juega un papel...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\\\/\",\"name\":\"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2019-07-26T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/news\/espana-marketing-directo-una-plataforma-editorial-de-calidad-el-continente-perfecto-para-el-exito-de-los-anuncios-online\/","og_locale":"es_ES","og_type":"article","og_title":"Espa\u00f1a | Marketing Directo: Una plataforma editorial de calidad, el continente perfecto para el \u00e9xito de los anuncios online","og_description":"El periodismo de calidad y las plataformas online fiables se tornan claves en la percepci\u00f3n de los anuncios por parte del usuario, aumentando los tiempos de visualizaci\u00f3n y el engagement. 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