{"id":326343,"date":"2019-10-15T04:00:00","date_gmt":"2019-10-15T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/"},"modified":"2019-10-15T04:00:00","modified_gmt":"2019-10-15T04:00:00","slug":"maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/","title":{"rendered":"Maxxium Espa\u00f1a mejora su viewability un 80% tras optimizar sus campa\u00f1as con IAS"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Maxxium, una compa\u00f1\u00eda especializada en la distribuci\u00f3n de bebidas espirituosas que cuenta en su portafolio con cuatro de las diez marcas m\u00e1s vendidas en Espa\u00f1a, junto con su agencia Zenith y el equipo de Integral Ad Science (IAS), comenzaron su colaboraci\u00f3n en 2018. El objetivo, medir los niveles de viewability y analizar cu\u00e1l era la situaci\u00f3n real de sus campa\u00f1as. Gracias a la herramienta de monitorizaci\u00f3n de IAS, Maxxium tuvo la oportunidad de conocer su posicionamiento en el mercado, al mismo tiempo que optimiz\u00f3 la notoriedad de la viewability de sus campa\u00f1as.<\/p>\n<p>Maxxium pidi\u00f3 la colaboraci\u00f3n de IAS para mejorar los resultados de sus campa\u00f1as digitales y llegar a alcanzar un ambicioso 80% de viewability.<\/p>\n<p>Los resultados conseguidos han supuesto para los directivos de Maxxium una renovaci\u00f3n de la confianza en las campa\u00f1as digitales. Esto ha sido posible gracias a los grandes resultados de viewability obtenidos.<\/p>\n<p>Descarga el caso de \u00e9xito para aprender m\u00e1s<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maxxium pidi\u00f3 la colaboraci\u00f3n de IAS para mejorar los resultados de sus campa\u00f1as digitales y llegar a alcanzar un ambicioso 80% de viewability.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326343","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maxxium Espa\u00f1a mejora su viewability un 80% tras optimizar sus campa\u00f1as con IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maxxium Espa\u00f1a mejora su viewability un 80% tras optimizar sus campa\u00f1as con IAS\" \/>\n<meta property=\"og:description\" content=\"Maxxium pidi\u00f3 la colaboraci\u00f3n de IAS para mejorar los resultados de sus campa\u00f1as digitales y llegar a alcanzar un ambicioso 80% de viewability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/\",\"url\":\"https:\/\/integralads.com\/es\/news\/maxxium-espana-mejora-su-viewability-un-80-tras-optimizar-sus-campanas-con-ias\/\",\"name\":\"Maxxium Espa\u00f1a mejora su viewability un 80% tras optimizar sus campa\u00f1as con IAS - 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