{"id":326344,"date":"2019-11-20T05:00:00","date_gmt":"2019-11-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-adquiere-admantx\/"},"modified":"2019-11-20T05:00:00","modified_gmt":"2019-11-20T05:00:00","slug":"integral-ad-science-adquiere-admantx","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-adquiere-admantx\/","title":{"rendered":"Integral Ad Science adquiere ADmantX"},"content":{"rendered":"

Integral Ad Science (IAS), l\u00edder mundial del mercado en verificaci\u00f3n de anuncios digitales, ha anunciado la adquisici\u00f3n de ADmantX. La operaci\u00f3n integra al proveedor l\u00edder de soluciones de sem\u00e1ntica cognitiva dentro de la potente suite de IAS para la verificaci\u00f3n de productos publicitarios, permitiendo a los editores y anunciantes hacer coincidir los anuncios con contenido relevante on line a nivel de p\u00e1gina.
\nCon un volumen de contenido digital en plena expansi\u00f3n y una creciente preocupaci\u00f3n por la privacidad de datos en todo el mundo, la relevancia contextual no ha sido nunca tan importante para la industria publicitaria. A trav\u00e9s de soluciones de comprensi\u00f3n del lenguaje natural y la cognici\u00f3n autom\u00e1tica o machine cognition, la tecnolog\u00eda ADmantX garantiza una comprensi\u00f3n casi humana del contenido on line a escala. Esta capacidad de nueva generaci\u00f3n aporta valor tanto a los anunciantes como a los editores para adaptar mejor los anuncios al contenido relevante sin limitar su alcance.<\/p>\n

“ADmantX comparte nuestra visi\u00f3n valiente y disruptiva para utilizar la ciencia como base para desarrollar soluciones innovadoras y efectivas”, dijo la directora ejecutiva de IAS, Lisa Utzschneider. “Agregar esta sofisticada tecnolog\u00eda contextual a nuestra suite de productos globales permite una clasificaci\u00f3n contextual a una escala sin precedentes, lo que favorece una detallada segmentaci\u00f3n publicitaria para los vendedores”.<\/p>\n

Adem\u00e1s de reforzar la suite tecnol\u00f3gica de IAS, la adquisici\u00f3n supone una potente combinaci\u00f3n de tecnolog\u00eda patentada y experiencia asociada a ella para IAS, as\u00ed como unas m\u00e1s estrechas relaciones con las marcas y los editores premium en todo el mundo.<\/p>\n

\u201cEl equipo de ADmantX est\u00e1 encantado de unirse a IAS, organizaci\u00f3n l\u00edder en el mundo de los datos y la ciencia. La incorporaci\u00f3n de nuestra tecnolog\u00eda l\u00edder en inteligencia cognitiva y ling\u00fc\u00edstica a IAS proporcionar\u00e1 a la industria herramientas potentes y precisas para estrechar mayores lazos publicitarios y aumentar la participaci\u00f3n del cliente sin limitar la escala y optimizar los inventarios de contenido del editor\u201d, se\u00f1al\u00f3 el CEO de ADmantX, Giovanni Strocchi.<\/p>\n

“IAS ofrece ahora la soluci\u00f3n m\u00e1s sofisticada e id\u00f3nea en el mercado para la escalabilidad de las marcas\u201d, afirm\u00f3 Nick Morley, director gerente de IAS, EMEA. “Es una posici\u00f3n para nosotros emocionante mientras continuamos creciendo en Europa y a escala global. La relevancia en la comprensi\u00f3n contextual se ha acelerado en los \u00faltimos a\u00f1os. Estamos entusiasmados de ofrecer a las marcas una soluci\u00f3n que les permita colocar a escala sus anuncios con seguridad en un entorno adecuado para la marca, y a los editores, una mayor capacidad para optimizar su contenido y mejorar los modelos de negocio. Estamos realmente emocionados con la buena sinton\u00eda que aportar\u00e1 esta adquisici\u00f3n, no solo para nuestros propios clientes, sino tambi\u00e9n para la industria en general\u201d.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science adquiere ADmantX, proveedor l\u00edder en el mercado de soluciones sem\u00e1nticas para publicidad contextual.<\/p>\n","protected":false},"author":1,"featured_media":295445,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326344","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science adquiere ADmantX - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-adquiere-admantx\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science adquiere ADmantX\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science adquiere ADmantX, proveedor l\u00edder en el mercado de soluciones sem\u00e1nticas para publicidad contextual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-adquiere-admantx\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/ias_admantx_lockup_linkedin1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-adquiere-admantx\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-adquiere-admantx\\\/\",\"name\":\"Integral Ad Science adquiere ADmantX - 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