{"id":326351,"date":"2020-04-28T04:00:00","date_gmt":"2020-04-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/programaticaly-ias-nombra-a-eu-gene-sung-como-nueva-cfo\/"},"modified":"2020-04-28T04:00:00","modified_gmt":"2020-04-28T04:00:00","slug":"programaticaly-ias-nombra-a-eu-gene-sung-como-nueva-cfo","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-nombra-a-eu-gene-sung-como-nueva-cfo\/","title":{"rendered":"Programaticaly | IAS nombra a Eu-Gene Sung como nueva CFO"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a> ha nombrado a la ex ejecutiva de McCann Eu-Gene Sung como su <strong>nueva CFO<\/strong>. Sung comenzar\u00e1 oficialmente su nuevo cargo en el proveedor de seguridad de la marca el 6 de mayo y reportar\u00e1 directamente a la CEO Lisa Utzschneider.<\/p>\n<p>&#8220;Tenemos objetivos ambiciosos en IAS y la experiencia de Eu-Gene trabajando estrechamente con los CEO para hacer crecer los negocios, tanto en t\u00e9rminos de ingresos como de rentabilidad, la convierte en la persona ideal para este papel. Se destaca en la navegaci\u00f3n de organizaciones e industrias globales complejas. Estoy encantado de darle la bienvenida al equipo y espero trabajar juntos para aumentar la eficiencia operativa y el crecimiento de los ingresos\u201d<\/p>\n<p>Recientemente, Sung era CFO de BSE Global, la compa\u00f1\u00eda de deportes y entretenimiento que posee los Brooklyn Nets y tambi\u00e9n es propiedad del cofundador de Alibaba, Joseph Tsai. Antes de eso, pas\u00f3 cuatro a\u00f1os como jefa financiera de McCann New York de IPG.<\/p>\n<p>Sung se une a IAS ya que la industria publicitaria ha puesto a los vendedores de seguridad de marca bajo un nuevo microscopio. La pandemia de coronavirus ha provocado un debate sobre la eficacia de las t\u00e1cticas de seguridad de la marca, como el bloqueo de palabras clave, que ha reducido los ingresos de los editores y forzado a los vendedores a defender sus pr\u00e1cticas.<\/p>\n<p>Sung reemplazar\u00e1 a Jane Rode, quien pas\u00f3 casi cuatro a\u00f1os como CFO de IAS. El CFO entrante tendr\u00e1 responsabilidades similares de establecer estrategias financieras para liderar el crecimiento general del negocio.<\/p>\n<p>&#8220;Tengo muchas ganas de desempe\u00f1ar un papel en impulsar la industria y llevar a la compa\u00f1\u00eda a la siguiente fase de crecimiento&#8221;, dijo Sung en un comunicado.<\/p>\n<p><a href=\"https:\/\/www.programaticaly.com\/nombramientos\/ias-nombra-a-eu-gene-sung-como-nueva-cfo\">Leer el art\u00edculo completo en Programaticaly.com<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science ha nombrado a la ex ejecutiva de McCann Eu-Gene Sung como su nueva CFO.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326351","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programaticaly | IAS nombra a Eu-Gene Sung como nueva CFO - 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