{"id":326357,"date":"2020-05-26T04:00:00","date_gmt":"2020-05-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/"},"modified":"2020-05-26T04:00:00","modified_gmt":"2020-05-26T04:00:00","slug":"programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/","title":{"rendered":"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"\"><strong>Integral Ad Science (IAS)<\/strong>, anunci\u00f3 hoy el primer acuerdo de toda la plataforma con <strong>LinkedIn Audience Network <\/strong>para proporcionar seguridad de marca para todos los anuncios nativos en ordenadores de escritorio, dispositivos m\u00f3viles y Apps.<\/p>\n<p class=\"\">Esta integraci\u00f3n utiliza la tecnolog\u00eda predictiva y los datos en tiempo real de IAS no solo para garantizar que todas las campa\u00f1as activadas a trav\u00e9s de LinkedIn Audience Network sean seguras para la marca, sino tambi\u00e9n libres de fraude.<\/p>\n<p class=\"\">Los profesionales del marketing conf\u00edan en la red de audiencia de LinkedIn para llegar a millones de profesionales de alto valor a trav\u00e9s de publishers externos de confianza. Con esta integraci\u00f3n, los anunciantes ahora tendr\u00e1n una capa adicional de protecci\u00f3n de marca para entregar sus mensajes con confianza en entornos totalmente seguros. La integraci\u00f3n filtrar\u00e1 autom\u00e1ticamente el inventario de alto riesgo incluso antes de que se haga una oferta para campa\u00f1as en la red de audiencia de LinkedIn.<\/p>\n<p class=\"\">Seg\u00fan <em>Lisa Utzschneider<\/em>, Directora Ejecutiva de IAS<\/p>\n<p class=\"\">&#8220;<em>Esta relaci\u00f3n re\u00fane las fortalezas de dos plataformas fiables que unen fuerzas para que los profesionales del marketing puedan activar con confianza los anuncios en el inventario seguro de la marca, encontrando los entornos adecuados para todas las campa\u00f1as. Como el primer socio de seguridad de marca de toda la plataforma de LinkedIn Audience Network, podemos proporcionar el m\u00e1s alto nivel de protecci\u00f3n de seguridad de marca para los vendedores en toda su plataforma<\/em>&#8220;.<\/p>\n<p class=\"\">Ahora es m\u00e1s importante que nunca que los profesionales del marketing obtengan el mayor rendimiento posible de su inversi\u00f3n en medios. IAS ofrece a los anunciantes una cobertura integral para garantizar que donde sea que se coloque un anuncio llegue a personas reales, en los entornos adecuados con la capacidad de causar un impacto.<\/p>\n<p class=\"\">Seg\u00fan <em>Kamakshi Sivaramakrishnan,<\/em> Director Senior de gesti\u00f3n de productos de LinkedIn Marketing Solutions.<\/p>\n<p class=\"\">&#8220;<em>A medida que el panorama editorial ha evolucionado, los especialistas en marketing han llegado a reconocer la importancia de encontrar un socio de confianza que pueda garantizar que sus anuncios se publiquen en publishers seguros para la marca. Con la integraci\u00f3n pre-bid de IAS, los especialistas en marketing pueden escalar sus campa\u00f1as de anuncios de contenido patrocinado para llegar a audiencias profesionales y lograr un aumento de hasta 3 veces en las conversiones<\/em>&#8220;.<\/p>\n<p class=\"\">La confianza y la transparencia est\u00e1n arraigadas en c\u00f3mo IAS y LinkedIn crean productos y relaciones. Este acuerdo ofrece a los vendedores un mayor control y consistencia sobre la calidad de los medios que se compran dentro de la Red de Audiencia de LinkedIn.<\/p>\n<p>Leer el art\u00edculo completo en <a href=\"https:\/\/www.programaticaly.com\/portada\/ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\">programaticaly.com<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science anunci\u00f3 hoy el primer acuerdo de toda la plataforma con LinkedIn Audience Network para proporcionar seguridad de marca para todos los anuncios nativos en ordenadores de escritorio, dispositivos m\u00f3viles y Apps.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326357","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science anunci\u00f3 hoy el primer acuerdo de toda la plataforma con LinkedIn Audience Network para proporcionar seguridad de marca para todos los anuncios nativos en ordenadores de escritorio, dispositivos m\u00f3viles y Apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\\\/\",\"name\":\"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2020-05-26T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/","og_locale":"es_ES","og_type":"article","og_title":"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network","og_description":"Integral Ad Science anunci\u00f3 hoy el primer acuerdo de toda la plataforma con LinkedIn Audience Network para proporcionar seguridad de marca para todos los anuncios nativos en ordenadores de escritorio, dispositivos m\u00f3viles y Apps.","og_url":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/","url":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/","name":"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2020-05-26T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/news\/programaticaly-ias-elegido-por-linkedin-para-proveer-brand-safety-en-su-audience-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Programaticaly | IAS elegido por LinkedIn para proveer Brand Safety en su Audience Network"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/326357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/326357\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=326357"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio-types?post=326357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}