{"id":326369,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-adquiere-amino-payments-para-favorecer-la-transparencia-en-la-compra-programatica\/"},"modified":"2023-09-25T13:03:32","modified_gmt":"2023-09-25T13:03:32","slug":"integral-ad-science-adquiere-amino-payments-para-favorecer-la-transparencia-en-la-compra-programatica","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-adquiere-amino-payments-para-favorecer-la-transparencia-en-la-compra-programatica\/","title":{"rendered":"Integral Ad Science adquiere Amino Payments para favorecer la transparencia en la compra program\u00e1tica"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><a href=\"https:\/\/integralads.com\/es\/\"><span style=\"font-weight: 400\">Integral Ad Science <\/span><\/a><span style=\"font-weight: 400\">(IAS), l\u00edder mundial en verificaci\u00f3n, anuncia hoy la adquisici\u00f3n del proveedor l\u00edder de transparencia en program\u00e1tica Amino Payments. La compra refuerza el compromiso de IAS de ofrecer al mercado la tecnolog\u00eda m\u00e1s completa en transparencia en la compra program\u00e1tica, que incluye la herramienta <\/span><a href=\"https:\/\/integralads.com\/insider\/\/total-visibility-amino\/\"><span style=\"font-weight: 400\">Total Visibility<\/span><\/a><span style=\"font-weight: 400\"> con la que se ofrece informaci\u00f3n detallada sobre la inversi\u00f3n en medios digitales as\u00ed como de los costes en cada fase del proceso.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cLa publicidad program\u00e1tica contin\u00faa creciendo a un ritmo vertiginoso y con esta adquisici\u00f3n estamos haciendo llegar a la industria digital en su conjunto la transparencia total en el proceso de compra program\u00e1tica\u201d, se\u00f1ala <\/span><span style=\"font-weight: 400\">Lisa Utzschneider, CEO, IAS. \u201cCon la adquisici\u00f3n de Amino Payments, desde IAS podremos poner a disposici\u00f3n de los especialistas de marketing todo el potencial de la program\u00e1tica al permitirles la mayor eficacia y rentabilidad de sus campa\u00f1as digitales\u201d. <\/span><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">En abril de 2020 IAS y Amino Payments, <\/span><span style=\"font-weight: 400\">cuya marca se retirar\u00e1 del mercado, se asociaron para lanzar conjuntamente Total Visibility. Una herramienta, disponible en todo el mundo, que ofrece a los anunciantes informaci\u00f3n econ\u00f3mica de las impresiones, as\u00ed como de la verificaci\u00f3n de la calidad de los medios con la que optimizar las campa\u00f1as en tiempo real. Y con la adquisici\u00f3n anunciada hoy, IAS acelera sus inversiones en favor de la transparencia en la compra program\u00e1tica. Total Visibility, que formar\u00e1 parte de la marca IAS, ayuda as\u00ed a los anunciantes a determinar la calidad de medios, al ofrecerles informaci\u00f3n relevante sobre las m\u00e9tricas de <\/span><i><span style=\"font-weight: 400\">viewability<\/span><\/i><span style=\"font-weight: 400\">, seguridad de marca y fraude digital,&nbsp; as\u00ed como el control de las campa\u00f1as para optimizarlas al permitir orientarlas hacia las ubicaciones que son m\u00e1s rentables para las marcas y garantizan la mayor calidad.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por otro lado, se estima que Total Visibility puede ahorrar hasta un 15% de la inversi\u00f3n en compra program\u00e1tica, en Estados Unidos, de acuerdo a eMarketer, los anunciantes invertir\u00e1n 79.610 millones de d\u00f3lares en ella en 2021- al optimizar las campa\u00f1as y dirigirlas a las ubicaciones con mejor impacto seg\u00fan los costes de suministro disponibles m\u00e1s bajos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cA medida que se realicen m\u00e1s transacciones en la compra de medios digitales de forma program\u00e1tica, la necesidad de transparencia seguir\u00e1 siendo fundamental para los anunciantes\u201d, se\u00f1ala Will Luttrell, CEO de Amino Payments. \u201cNuestro equipo est\u00e1 encantado de unirse a IAS, el l\u00edder en verificaci\u00f3n, al poder ofrecer una visi\u00f3n conjunta de transparencia sin precedentes en la publicidad program\u00e1tica\u201d.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-12689 alignleft\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_Amino_Social-1-300x157.jpg\" alt=\"IAS adquiere Amino Payments\" width=\"300\" height=\"157\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS), anuncia hoy la adquisici\u00f3n del proveedor l\u00edder de transparencia en program\u00e1tica Amino Payments.<\/p>\n","protected":false},"author":1,"featured_media":312144,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326369","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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