{"id":326395,"date":"2022-08-01T09:54:02","date_gmt":"2022-08-01T09:54:02","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-y-anzu-se-alian-para-ofrecer-la-verificacion-de-campanas-en-los-entornos-in-game\/"},"modified":"2022-08-01T09:54:02","modified_gmt":"2022-08-01T09:54:02","slug":"ias-y-anzu-se-alian-para-ofrecer-la-verificacion-de-campanas-en-los-entornos-in-game","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-y-anzu-se-alian-para-ofrecer-la-verificacion-de-campanas-en-los-entornos-in-game\/","title":{"rendered":"IAS y Anzu se al\u00edan para ofrecer la verificaci\u00f3n de campa\u00f1as en los entornos in-game"},"content":{"rendered":"\n

El acuerdo proporcionar\u00e1 a compradores y agencias una mayor transparencia para los formatos de publicidad display y v\u00eddeo en este canal y poder as\u00ed medir el tr\u00e1fico inv\u00e1lido y la visibilidad de los anuncios en \u00e9l.<\/strong><\/p>\n\n\n\n

Madrid, 1 de agosto de 2022.- <\/strong> Integral Ad Science<\/a> (Nasdaq: IAS), l\u00edder mundial en calidad de medios digitales, ha anunciado hoy un acuerdo con Anzu, l\u00edder en publicidad en el sector v\u00eddeojuegos. La alianza permite a marcas y agencias globales monitorizar de forma eficaz la calidad de sus inversiones en medios en el entorno mobile gaming<\/em>. As\u00ed, IAS proporcionar\u00e1 a los anunciantes mediciones del tr\u00e1fico inv\u00e1lido (IVT) adem\u00e1s de informes sobre la visibilidad de las campa\u00f1as a trav\u00e9s de la plataforma IAS Signal.<\/p>\n\n\n\n

Los v\u00eddeojuegos han planteado varios retos para la medici\u00f3n de la verificaci\u00f3n en toda la industria publicitaria, como consecuencia de los m\u00faltiples dispositivos que lo integran, as\u00ed como de desarrolladores y de diferentes plataformas. Todo esto dificulta el uso de una \u00fanica herramienta que cubra la verificaci\u00f3n. Sin embargo, esta colaboraci\u00f3n estrat\u00e9gica entre IAS y Anzu, que ofrece una mayor transparencia publicitaria en los v\u00eddeojuegos en el canal mobile gaming<\/em>, sigue la l\u00ednea de IAS de mejorar la seguridad e idoneidad de marca, as\u00ed como el tr\u00e1fico inv\u00e1lido (IVT) en la industria de los videojuegos, adem\u00e1s de la medici\u00f3n de la visibilidad en todo el ecosistema de publicidad digital. <\/p>\n\n\n\n

“Los v\u00eddeojuegos siguen siendo un medio con un gran atractivo y un alcance cada vez mayor. Al asociarnos con Anzu, ahora ofrecemos medici\u00f3n y transparencia para los anunciantes de este canal”, afirma Tom Sharma, Responsable de Producto de IAS. “Esta integraci\u00f3n supone la inclusi\u00f3n en nuestra plataforma de calidad de medios de los anuncios en el canal mobile gaming y permite a los anunciantes entender y controlar mejor la calidad de medios que ofrece Anzu”.<\/p>\n\n\n\n

“La nueva asociaci\u00f3n de Anzu con IAS es el siguiente paso en la estandarizaci\u00f3n de la visibilidad y el rendimiento de las campa\u00f1as en la industria del mobile gaming<\/em>, que se prev\u00e9 alcance los 136.000 millones de d\u00f3lares<\/a> en todo el mundo este a\u00f1o”, se\u00f1ala Itamar Benedy, cofundador y CEO de Anzu. “Este nuevo acuerdo significa que los anunciantes pueden ahora obtener una mayor visibilidad de la eficacia de sus campa\u00f1as. Y se refuerza a\u00fan m\u00e1s las ya s\u00f3lidas m\u00e9tricas y los informes de los que se benefician los anunciantes cuando realizan campa\u00f1as publicitarias en mobile gaming con Anzu.”<\/p>\n","protected":false},"excerpt":{"rendered":"

El acuerdo proporcionar\u00e1 a compradores y agencias una mayor transparencia para los formatos de publicidad display y v\u00eddeo en este canal y poder as\u00ed medir el tr\u00e1fico inv\u00e1lido y la visibilidad de los anuncios en \u00e9l. Madrid, 1 de agosto…<\/p>\n","protected":false},"author":1,"featured_media":326396,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326395","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS y Anzu se al\u00edan para ofrecer la verificaci\u00f3n de campa\u00f1as en los entornos in-game - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/ias-y-anzu-se-alian-para-ofrecer-la-verificacion-de-campanas-en-los-entornos-in-game\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS y Anzu se al\u00edan para ofrecer la verificaci\u00f3n de campa\u00f1as en los entornos in-game\" \/>\n<meta property=\"og:description\" content=\"El acuerdo proporcionar\u00e1 a compradores y agencias una mayor transparencia para los formatos de publicidad display y v\u00eddeo en este canal y poder as\u00ed medir el tr\u00e1fico inv\u00e1lido y la visibilidad de los anuncios en \u00e9l. 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