{"id":329021,"date":"2024-02-06T09:00:21","date_gmt":"2024-02-06T09:00:21","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329021"},"modified":"2024-02-06T09:00:55","modified_gmt":"2024-02-06T09:00:55","slug":"ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta\/","title":{"rendered":"IAS ampl\u00eda su medici\u00f3n de Brand Safety y Brand Suitability impulsada por Inteligencia Artificial a Meta"},"content":{"rendered":"\n<p><em>Marcas de todo el mundo podr\u00e1n beneficiarse del aumento de la transparencia cuando se anuncien en Facebook e Instagram<\/em><\/p>\n\n\n\n<p><strong>Madrid, 5 de febrero de 2024.- <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que su producto de medici\u00f3n de <em>Brand Safety&nbsp; <\/em>y <em>Brand Suitability<\/em> Total Media Quality (TMQ), basado en Inteligencia Artificial, estar\u00e1 disponible de manera general para Facebook y para Instagram Feed y Reels.&nbsp;<\/p>\n\n\n\n<p>La nueva expansi\u00f3n de la medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability <\/em>post-bid para Meta ofrece a los anunciantes una mayor transparencia para saber si sus campa\u00f1as se muestran junto a contenido seguro y apropiado.&nbsp;<\/p>\n\n\n\n<p>\u201cEn IAS nos mantenemos constantes en nuestro esfuerzo por ofrecer soluciones que ayuden a los anunciantes a medir y optimizar los resultados en entornos din\u00e1micos y con contenidos generados por usuarios como Facebook e Instagram\u201d, afirm\u00f3 Lisa Utzschneider, CEO de IAS. \u201cEsta expansi\u00f3n permite a las marcas identificar medios de alta calidad y escalar a trav\u00e9s de estas plataformas, lo que se traduce en otro importante hito al ayudar a los anunciantes a mejorar el valor de marca en todo el ecosistema digital\u201d.&nbsp;<\/p>\n\n\n\n<p>Con la ampliaci\u00f3n de IAS para Meta, los anunciantes ahora tendr\u00e1n acceso a:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clasificaci\u00f3n impulsada por IA: <\/strong>IAS mide los posts adyacentes a una campa\u00f1a utilizando su tecnolog\u00eda multimedia para ofrecer informaci\u00f3n \u00fanica acerca del contenido en v\u00eddeo a trav\u00e9s del an\u00e1lisis <em>frame-by-frame<\/em> de im\u00e1genes, audio y texto para ofrecer la medici\u00f3n m\u00e1s precisa a escala.&nbsp;<\/li>\n\n\n\n<li><strong>Confianza y transparencia: <\/strong>El marco de medici\u00f3n est\u00e1 alineado con la Global Alliance for Responsible Media (GARM), brindando a los anunciantes validaci\u00f3n de terceros con m\u00e9tricas transparentes y de confianza para la industria.&nbsp;<\/li>\n\n\n\n<li><strong>Validaci\u00f3n <em>third-party: <\/em><\/strong>Los anunciantes pueden conocer los resultados de sus Meta Inventory Filters con respecto a sus objetivos de campa\u00f1a y optimizarlos en funci\u00f3n de sus necesidades.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cEl lanzamiento de la medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability <\/em>en Facebook e Instagram supone un paso significativo en nuestro esfuerzo continuo por ofrecer transparencia y confianza en todo nuestro ecosistema publicitario\u201d, dijo Samantha Stetson, Vice President Client Council and Industry Trades de Meta. \u201cEl marketing responsable es una prioridad principal en Meta, y estamos muy satisfechos por nuestra colaboraci\u00f3n continua para acercar esta soluci\u00f3n tan importante a nuestros anunciantes\u201d.&nbsp;<\/p>\n\n\n\n<p>\u201cComo anunciantes, uno de los temas m\u00e1s importantes para nosotros es mantener el est\u00e1ndar de <em>Brand Suitability, <\/em>y el papel de IAS para evitar que nuestros anuncios se muestren en entornos que no son seguros o que no est\u00e1n alineados con los valores de nuestra compa\u00f1\u00eda es fundamental\u201d, afirm\u00f3 Karyn Johnson, Vice President of Digital Marketing de Verizon. \u201cEs fant\u00e1stico ver a IAS implementar esta medici\u00f3n adicional <em>third-party <\/em>que nos permite utilizar sus herramientas para garantizar que podamos alcanzar estos objetivos en todas las plataformas\u201d.\u00a0<\/p>\n\n\n\n<p><br>La colaboraci\u00f3n entre IAS y Meta empez\u00f3 en 2016, cuando IAS lanz\u00f3 la verificaci\u00f3n de <em>viewability<\/em> para Facebook. En 2017, IAS expandi\u00f3 la medici\u00f3n y reporte de <em>viewability<\/em> para Facebook, Instagram y Audience Network de Facebook. A partir de 2019, IAS introdujo su oferta de <em>Brand Suitability <\/em>en Facebook. En 2023, ampli\u00f3 sus capacidades de medici\u00f3n con Meta, incluyendo la medici\u00f3n de <em>viewability <\/em>y de tr\u00e1fico inv\u00e1lido (IVT), para Facebook e Instagram Reels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas de todo el mundo podr\u00e1n beneficiarse del aumento de la transparencia cuando se anuncien en Facebook e Instagram Madrid, 5 de febrero de 2024.- Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado&#8230;<\/p>\n","protected":false},"author":37,"featured_media":328989,"menu_order":0,"template":"","portfolio-types":[78],"class_list":["post-329021","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS ampl\u00eda su medici\u00f3n de Brand Safety y Brand Suitability impulsada por Inteligencia Artificial a Meta - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS ampl\u00eda su medici\u00f3n de Brand Safety y Brand Suitability impulsada por Inteligencia Artificial a Meta\" \/>\n<meta property=\"og:description\" content=\"Marcas de todo el mundo podr\u00e1n beneficiarse del aumento de la transparencia cuando se anuncien en Facebook e Instagram Madrid, 5 de febrero de 2024.- Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T09:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial-a-meta\\\/\",\"name\":\"IAS ampl\u00eda su medici\u00f3n de Brand Safety y Brand Suitability impulsada por Inteligencia Artificial a Meta - 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