{"id":330209,"date":"2024-03-22T08:46:13","date_gmt":"2024-03-22T08:46:13","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=330209"},"modified":"2024-03-22T08:46:14","modified_gmt":"2024-03-22T08:46:14","slug":"integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/","title":{"rendered":"Integral Ad Science obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros"},"content":{"rendered":"\n

Madrid, 21 de marzo de 2024.-<\/strong> <\/strong>Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que ha obtenido la acreditaci\u00f3n del Media Rating Council (MRC) por su sistema integrado de c\u00e1lculo y reporte de datos de terceros sobre la Viewability <\/em>de v\u00eddeos en YouTube para desktop <\/em>y m\u00f3vil utilizando el Ads Data Hub for Measurement Partners (ADH-MP) de Google.<\/p>\n\n\n\n

\u201cNuestra acreditaci\u00f3n del MRC para el c\u00e1lculo y reporte de datos de terceros sobre Viewability<\/em> de YouTube consolida a\u00fan m\u00e1s la posici\u00f3n de IAS como el punto de referencia global para la confianza y la transparencia de la calidad en los medios digitales\u201d, afirma Kevin Albero, Chief Compliance Officer de IAS. \u201clos anunciantes pueden seguir operando con IAS para conseguir informes independientes de alta calidad de sus campa\u00f1as de publicidad digital\u201d. <\/p>\n\n\n\n

La acreditaci\u00f3n del MRC abarca el c\u00e1lculo y reporte de terceros de IAS sobre los datos de medici\u00f3n de Google ADH-MP para los servicios de Google Ads, Display & Video 360 y YouTube Reserve. El c\u00e1lculo y los reportes se realizan sobre las impresiones de Google YouTube Video, las impresiones de v\u00eddeo visibles y las m\u00e9tricas de Viewability <\/em>para desktop<\/em>, web m\u00f3vil y entornos in-app. Los formatos publicitarios incluyen los anuncios skippable in-stream, <\/em>los anuncios in-stream <\/em>de Youtube y los anuncios bumper. <\/em><\/p>\n\n\n\n

\u201cFelicitamos a IAS por haber logrado la acreditaci\u00f3n para el c\u00e1lculo y reporte de datos de terceros sobre las impresiones y la Viewability <\/em>de v\u00eddeos en YouTube basados en los datos auditados del Ads Data Hub\u201d, afirma George Ivie, CEO y Director Ejecutivo del MRC. \u201cLa expansi\u00f3n de la acreditaci\u00f3n de IAS en este \u00e1rea sigue demostrando su compromiso con la transparencia y con el proceso del MRC\u201d. 
IAS es l\u00edder en el \u00e1mbito del media quality<\/em> y sigue cumpliendo con los rigurosos requisitos necesarios para obtener la acreditaci\u00f3n del MRC. Este \u00faltimo logro demuestra una vez m\u00e1s el compromiso de IAS por aportar m\u00e1s transparencia y calidad a todos los \u00e1mbitos del panorama de la medici\u00f3n digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Madrid, 21 de marzo de 2024.- Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que ha obtenido la acreditaci\u00f3n del Media Rating Council (MRC) por su sistema integrado de c\u00e1lculo y reporte…<\/p>\n","protected":false},"author":37,"featured_media":330192,"menu_order":0,"template":"","portfolio-types":[698],"class_list":["post-330209","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-comunicados-de-prensa"],"acf":[],"yoast_head":"\nIntegral Ad Science obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros\" \/>\n<meta property=\"og:description\" content=\"Madrid, 21 de marzo de 2024.- Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que ha obtenido la acreditaci\u00f3n del Media Rating Council (MRC) por su sistema integrado de c\u00e1lculo y reporte...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T08:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Lockup-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\\\/\",\"name\":\"Integral Ad Science obtiene la acreditaci\u00f3n MRC de Viewability en YouTube para el c\u00e1lculo y reporte de datos de terceros - 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