{"id":330335,"date":"2024-03-27T13:21:17","date_gmt":"2024-03-27T13:21:17","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=330335"},"modified":"2024-03-27T13:21:19","modified_gmt":"2024-03-27T13:21:19","slug":"ias-anuncia-la-primera-alianza-del-mercado-con-snap-para-la-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-anuncia-la-primera-alianza-del-mercado-con-snap-para-la-medicion-de-brand-safety-y-brand-suitability-impulsada-por-inteligencia-artificial\/","title":{"rendered":"IAS anuncia la primera alianza del mercado con Snap para la medici\u00f3n de Brand Safety y Brand Suitability impulsada por Inteligencia Artificial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Los anunciantes se beneficiar\u00e1n de nuevas garant\u00edas y mayor transparencia para sus campa\u00f1as en Snapchat<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madrid, 26 de marzo de 2024.-&nbsp; <\/strong><a href=\"https:\/\/integralads.com\/es\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy la asociaci\u00f3n pionera en el mercado con Snap Inc. a trav\u00e9s de la cual se ofrecer\u00e1 a los anunciantes mayor transparencia para sus campa\u00f1as en Snapchat con su producto de medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability <\/em>Total Media Quality (TMQ), basado en Inteligencia Artificial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstamos entusiasmados por asociarnos con Snap y ofrecer nuestra mejor soluci\u00f3n de medici\u00f3n para que los profesionales de marketing puedan proteger y escalar su negocio en Snapchat\u201d, dijo Lisa Utzschneider, CEO de IAS. \u201cSnap est\u00e1 enfocado en el desarrollo de ofertas publicitarias en un ecosistema de contenido premium y seguro, y nuestra alianza proporcionar\u00e1 a los anunciantes datos procesables con los que poder maximizar su inversi\u00f3n en Snapchat\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alineada con las normas de la Global Alliance for Responsible Media (GARM), la nueva oferta brindar\u00e1 a los anunciantes la garant\u00eda de la validaci\u00f3n <em>third-party<\/em> con m\u00e9tricas fiables y transparentes. El producto Total Media Quality de IAS ofrece una visi\u00f3n \u00fanica de los contenidos en v\u00eddeo a trav\u00e9s del an\u00e1lisis fotograma a fotograma de im\u00e1genes, audio y texto para proporcionar la medici\u00f3n m\u00e1s precisa a escala.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstamos encantados de aliarnos con IAS para ofrecer a los anunciantes en Snapchat una capa adicional de <em>Brand Safety <\/em>y <em>Brand Suitability<\/em>\u201d, dijo Patrick Harris, Presidente de Snap para las Am\u00e9ricas. \u201cHemos incorporado seguridad a la arquitectura estructural de nuestra plataforma, y estamos comprometidos en ofrecer a nuestra comunidad y nuestros socios una experiencia saludable y segura. Esperamos seguir invirtiendo en productos y alianzas para todo el ecosistema de seguridad de marca\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS es miembro de la Snapchat Brand Safety Coalition y se ha asociado con Snap para impulsar la transparencia y la medici\u00f3n de la calidad en medios de los fotos y v\u00eddeos de la aplicaci\u00f3n. Desde 2018, IAS ofrece medici\u00f3n de <em>Viewability <\/em>y tr\u00e1fico inv\u00e1lido para los anunciantes globales a trav\u00e9s de sus compras de v\u00eddeo<em> in-app<\/em>.&nbsp;<br>El producto de medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability post-bid <\/em>estar\u00e1 disponible para campa\u00f1as en Snapchat a lo largo de este a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes se beneficiar\u00e1n de nuevas garant\u00edas y mayor transparencia para sus campa\u00f1as en Snapchat Madrid, 26 de marzo de 2024.-&nbsp; Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy la asociaci\u00f3n pionera&#8230;<\/p>\n","protected":false},"author":37,"featured_media":330322,"menu_order":0,"template":"","portfolio-types":[698],"class_list":["post-330335","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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