{"id":332612,"date":"2024-06-14T08:51:16","date_gmt":"2024-06-14T08:51:16","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=332612"},"modified":"2024-06-14T08:51:17","modified_gmt":"2024-06-14T08:51:17","slug":"ias-se-alia-con-reddit-para-ofrecer-medicion-basada-en-ia-a-sus-anunciantes","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-se-alia-con-reddit-para-ofrecer-medicion-basada-en-ia-a-sus-anunciantes\/","title":{"rendered":"IAS se al\u00eda con Reddit para ofrecer medici\u00f3n basada en IA a sus anunciantes"},"content":{"rendered":"\n<p><strong>Con Total Media Quality para Reddit los anunciantes de todo el mundo podr\u00e1n disfrutar de la medici\u00f3n l\u00edder en la industria de Brand Safety, Brand Suitability, Viewability y Tr\u00e1fico Inv\u00e1lido (IVT).&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Madrid, 13 de junio de 2024.- <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy su alianza con Reddit, una plataforma de comunidades impulsadas por las ideas humanas y la autenticidad, para ofrecer a los anunciantes la seguridad de escalar sus campa\u00f1as en Reddit a trav\u00e9s de la suite de productos de IAS impulsada por Inteligencia Artificial Total Media Quality (TMQ).&nbsp;<\/p>\n\n\n\n<p>Con esta asociaci\u00f3n, los anunciantes podr\u00e1n contar con una capa adicional de transparencia fiable para su inversi\u00f3n en Reddit con la que poder alcanzar e interactuar con las m\u00e1s de 100.000 comunidades de la plataforma. Los anunciantes de todo el mundo de Reddit tendr\u00e1n acceso a las mediciones independientes y seguras de IAS sobre Brand Safety y Brand Suitability, Viewability y Tr\u00e1fico Inv\u00e1lido (IVT) para proteger y escalar sus campa\u00f1as en Reddit.&nbsp;<\/p>\n\n\n\n<p>\u201cReddit sigue siendo un l\u00edder en las conversaciones contextualmente relevantes, con una amplia gama de oportunidades para que los anunciantes lleguen a estas comunidades muy activas\u201d, dijo Lisa Utzschneider, CEO de IAS. \u201cNuestra asociaci\u00f3n con Reddit dar\u00e1 a los anunciantes m\u00e1s seguridad de que sus anuncios se est\u00e1n mostrando junto a contenido que est\u00e1 alineado con los valores de su marca a trav\u00e9s de datos fiables y precisos, y para que as\u00ed puedan centrarse en impulsar el crecimiento de su negocio dentro de la experiencia humana de valor \u00fanica de Reddit\u201d.&nbsp;<\/p>\n\n\n\n<p>Gracias a la alianza con IAS, los anunciantes de Reddit podr\u00e1n:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obtener informaci\u00f3n fiable sobre sus campa\u00f1as: <\/strong>En consonancia con los est\u00e1ndares de la Global Alliance for Responsible Media (GARM), la nueva oferta ofrece a los anunciantes <em>insights third-party <\/em>de sus campa\u00f1as respaldados por par\u00e1metros del sector fiables y transparentes.\u00a0<\/li>\n\n\n\n<li><strong>An\u00e1lisis del contenido, fotograma a fotograma: <\/strong>TMQ proporciona informaci\u00f3n sobre los contenidos en v\u00eddeo a trav\u00e9s de la mejor tecnolog\u00eda multimedia basada en IA que combina el an\u00e1lisis fotograma a fotograma de im\u00e1genes, audio y texto para ofrecer la medici\u00f3n m\u00e1s precisa y fiable, a escala.\u00a0<\/li>\n\n\n\n<li><strong>Protecci\u00f3n y escalabilidad: <\/strong>La poderosa combinaci\u00f3n de TMQ con las capacidades de moderaci\u00f3n de Reddit ofrece a las marcas protecci\u00f3n adicional, a la vez que les permite escalar a trav\u00e9s de m\u00e1s de 16.000 millones de posts y comentarios.\u00a0<\/li>\n\n\n\n<li><strong>Mayor engagement: <\/strong>Los anunciantes tendr\u00e1n mayor transparencia en la ejecuci\u00f3n de sus campa\u00f1as en Reddit, ayud\u00e1ndoles a maximizar la inversi\u00f3n publicitaria.\u00a0<\/li>\n\n\n\n<li><strong>Acceso a reportes unificados: <\/strong>Los anunciantes podr\u00e1n aprovechar todas las funcionalidades de IAS Signal, la plataforma de reporting unificado de IAs que ofrece los datos e <em>insights<\/em> que necesitan para gestionar de forma sencilla sus campa\u00f1as digitales.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>La medici\u00f3n de Brand Safety y Brand Suitability de IAS complementa la inversi\u00f3n en seguridad de marca y usuarios de Reddit, incluyendo moderadores humanos y herramientas de moderaci\u00f3n basadas en IA, detecci\u00f3n de contenido seguro para las marcas y controles personalizables de Brand Suitability.&nbsp;<\/p>\n\n\n\n<p>\u201cLa validaci\u00f3n de terceros subraya nuestro compromiso por equipar a nuestros anunciantes con las herramientas que necesitan para crecer de forma segura en nuestra plataforma\u201d, afirm\u00f3 Jim Squires, EVP of Business Marketing and Growth de Reddit. \u201cCon IAS estamos dando a nuestros clientes una visi\u00f3n clara de d\u00f3nde se muestran sus anuncios y c\u00f3mo se ejecutan en Reddit, aumentando la confianza y permitiendo que se centren en lo que es realmente importante: desarrollar la estrategia y creatividad de sus campa\u00f1as\u201d.&nbsp;<\/p>\n\n\n\n<p>El paquete de productos Total Media Quality de IAS estar\u00e1 disponible para los anunciantes de Reddit a lo largo de este a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con Total Media Quality para Reddit los anunciantes de todo el mundo podr\u00e1n disfrutar de la medici\u00f3n l\u00edder en la industria de Brand Safety, Brand Suitability, Viewability y Tr\u00e1fico Inv\u00e1lido (IVT).&nbsp; Madrid, 13 de junio de 2024.- Integral Ad Science,&#8230;<\/p>\n","protected":false},"author":37,"featured_media":332528,"menu_order":0,"template":"","portfolio-types":[696,699],"class_list":["post-332612","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-cobertura-de-prensa","portfolio-types-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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