{"id":332613,"date":"2024-06-14T08:54:02","date_gmt":"2024-06-14T08:54:02","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=332613"},"modified":"2024-06-14T08:54:04","modified_gmt":"2024-06-14T08:54:04","slug":"ias-amplia-su-medicion-global-para-las-propiedades-de-amazon","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-global-para-las-propiedades-de-amazon\/","title":{"rendered":"IAS ampl\u00eda su medici\u00f3n global para las propiedades de Amazon"},"content":{"rendered":"\n<p><em>Los anunciantes podr\u00e1n acceder a la medici\u00f3n ampliada post-bid para las campa\u00f1as en el inventario de Amazon Audiences y Twitch<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que sus informes ampliados para las compras de medios en el DSP de Amazon ya est\u00e1n disponibles. A trav\u00e9s de una integraci\u00f3n <em>server-to-server<\/em> (S2S) en el DSP de Amazon, los anunciantes ahora tendr\u00e1n acceso a la medici\u00f3n para campa\u00f1as en el inventario de audiencias personalizadas de Amazon y Twitch. Las soluciones disponibles de IAS para los anunciantes que utilizan el DSP de Amazon incluyen <em>Viewability, <\/em>Tr\u00e1fico Inv\u00e1lido (IVT) y <em>Brand Safety <\/em>y <em>Brand Suitability.&nbsp;<\/em><\/p>\n\n\n\n<p>\u201cEn IAS y Amazon Ads compartimos la obsesi\u00f3n por el valor del cliente, y nuestros colaboraci\u00f3n global demuestra c\u00f3mo nuestras compa\u00f1\u00edas siguen maximizando el retorno de la inversi\u00f3n para los anunciantes y est\u00e1n comprometidas con ofrecer una medici\u00f3n independiente\u201d, afirm\u00f3 Lisa Utzschneider, CEO de IAS. \u201cEsta es una manera m\u00e1s en la que IAS proporciona datos con los que los responsables de marketing pueden impulsar sus resultados, aport\u00e1ndoles m\u00e1s seguridad sobre c\u00f3mo su gasto se est\u00e1 optimizando para obtener un mayor rendimiento\u201d.&nbsp;<\/p>\n\n\n\n<p>Ahora, gracias a la ampliaci\u00f3n de la medici\u00f3n de IAS, los anunciantes que utilizan el DSP de Amazon obtendr\u00e1n:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability<\/em>, <em>viewability<\/em> y tr\u00e1fico inv\u00e1lido en audiencias personalizadas y Twitch\u00a0<\/li>\n\n\n\n<li>Medici\u00f3n <em>cross-device<\/em> para web y medici\u00f3n <em>in-app <\/em>en CTV, m\u00f3vil, <em>desktop <\/em>y tablet.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>La expansi\u00f3n de la medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability<\/em>, <em>Viewability <\/em>y Tr\u00e1fico Inv\u00e1lido de IAS para Amazon Ads estar\u00e1 disponible en IAS Signal, dise\u00f1ado para ofrecer a los anunciantes mayor acceso a los datos de sus campa\u00f1as y una visi\u00f3n unificada de sus campa\u00f1as globales.&nbsp;<br>En el tercer trimestre de 2023, <a href=\"https:\/\/integralads.com\/news\/ias-reports-third-quarter-2023-financial-results\/\">IAS ampli\u00f3 su integraci\u00f3n con Amazon Ads<\/a> para incluir segmentos <em>pre-bid <\/em>en Context Control. Adem\u00e1s de los segmentos <em>pre-bid<\/em> de IAS en el DSP de Amazon, los usuarios pueden tener control para decidir d\u00f3nde se muestran sus anuncios y acceder de forma sencilla a contenido contextualmente relevante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes podr\u00e1n acceder a la medici\u00f3n ampliada post-bid para las campa\u00f1as en el inventario de Amazon Audiences y Twitch Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que sus informes ampliados&#8230;<\/p>\n","protected":false},"author":37,"featured_media":332171,"menu_order":0,"template":"","portfolio-types":[696],"class_list":["post-332613","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-cobertura-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS ampl\u00eda su medici\u00f3n global para las propiedades de Amazon - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-global-para-las-propiedades-de-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS ampl\u00eda su medici\u00f3n global para las propiedades de Amazon\" \/>\n<meta property=\"og:description\" content=\"Los anunciantes podr\u00e1n acceder a la medici\u00f3n ampliada post-bid para las campa\u00f1as en el inventario de Amazon Audiences y Twitch Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy que sus informes ampliados...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-global-para-las-propiedades-de-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-global-para-las-propiedades-de-amazon\/\",\"url\":\"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-global-para-las-propiedades-de-amazon\/\",\"name\":\"IAS ampl\u00eda su medici\u00f3n global para las propiedades de Amazon - 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