{"id":333219,"date":"2024-06-18T08:18:02","date_gmt":"2024-06-18T08:18:02","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333219"},"modified":"2024-06-18T08:18:03","modified_gmt":"2024-06-18T08:18:03","slug":"ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-en-youtube-para-incluir-las-campanas-performance-max-y-demand-gen","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-amplia-su-medicion-de-brand-safety-y-brand-suitability-en-youtube-para-incluir-las-campanas-performance-max-y-demand-gen\/","title":{"rendered":"IAS ampl\u00eda su medici\u00f3n de Brand Safety y Brand Suitability en YouTube para incluir las campa\u00f1as Performance Max y Demand Gen"},"content":{"rendered":"\n<p><strong><em>Los anunciantes de todo el mundo ahora podr\u00e1n acceder a la medici\u00f3n de Brand Safety y Brand Suitability para Performance Max y Demand Gen como parte de Total Media Quality de IAS para YouTube<\/em><\/strong><\/p>\n\n\n\n<p><strong>Madrid, 17 de junio de 2024.- <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy la expansi\u00f3n de su producto de medici\u00f3n de Brand Safety y Brand Suitability l\u00edder en la industria para incluir reportes de las campa\u00f1as Performance Max y Demand Gen de Google Ads.&nbsp;<\/p>\n\n\n\n<p>\u201cEn IAS estamos comprometidos con ofrecer a&nbsp; los anunciantes la valiosa garant\u00eda <em>third-party<\/em> de que sus campa\u00f1as se est\u00e1n ejecutando junto a contenidos adecuados y seguros para las marcas, y estamos entusiasmados con poder proporcionar m\u00e1s garant\u00edas para sus campa\u00f1as en YouTube\u201d, afirm\u00f3 Lisa Utzschneider, CEO de IAS. \u201cNuestras soluciones l\u00edderes en medici\u00f3n, combinadas con Performance Max y Demand Gen, proporcionar\u00e1n los datos accionables necesarios para impulsar la eficiencia, la escala y la seguridad de las campa\u00f1as\u201d.<\/p>\n\n\n\n<p>Performance Max de Google, su formato m\u00e1s novedoso de campa\u00f1as, permite a los anunciantes acceder a todo el inventario de Google Ads a trav\u00e9s de una \u00fanica campa\u00f1a unificada. Los anunciantes que apuestan por Performance Max registran un aumento medio del 27% en las conversiones o en el valor con un CPA\/ROAS similar, incluso cuando utilizan criterios amplios y <em>smart bidding<\/em> en sus campa\u00f1as <em>Search <\/em>(Fuente: Google Data, Global, Ads, octubre-noviembre 2023). Este innovador tipo de campa\u00f1as simplifica los procesos eliminando la necesidad de gestionar varias campa\u00f1as, lo que permite a los anunciantes alcanzar sus objetivos de forma m\u00e1s eficiente en toda la red publicitaria de Google.&nbsp;<\/p>\n\n\n\n<p>La medici\u00f3n de Brand Safety y Brand Suitability y Tr\u00e1fico Inv\u00e1lido (IVT) de IAS ahora tambi\u00e9n estar\u00e1 disponible para las campa\u00f1as Demand Gen de Google para YouTube In-Stream y YouTube Shorts. Demand Gen es una nueva soluci\u00f3n publicitaria de Google que ayuda a los anunciantes a encontrar y convertir consumidores con creatividades inmersivas, relevantes y visuales que captan la atenci\u00f3n y estimulan la acci\u00f3n en el momento adecuado. Demand Gen alcanza hasta 3.000 millones de usuarios al mes, combinando lo mejor de las mejores interfaces visuales de Google y YouTube, impulsadas por la IA de Google (Fuente: Google Data, julio de 2023).&nbsp;<\/p>\n\n\n\n<p>Con esta ampliaci\u00f3n, IAS ofrecer\u00e1 a los anunciantes de todo el mundo:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Garant\u00eda <\/strong><strong><em>third-party*: <\/em><\/strong>Verificaci\u00f3n de que los anuncios de las campa\u00f1as Performance Max y Demand Gen de Google aparecen junto a contenidos adecuados y seguros para las marcas, de acuerdo con el marco de la Global Alliance for Responsible Media (GARM).\u00a0<\/li>\n\n\n\n<li><strong><em>Insights <\/em><\/strong><strong>basados en datos: <\/strong>El an\u00e1lisis detallado de las tendencias de <em>brand suitability <\/em>permite a los anunciantes tomar decisiones informadas y basadas en datos.\u00a0<\/li>\n\n\n\n<li><strong>Cobertura global: <\/strong>Verificaci\u00f3n exhaustiva del contenido de YouTube en m\u00e1s de 30 idiomas para los principales eventos internacionales de 2024.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>En marzo de 2024, IAS anunci\u00f3 la obtenci\u00f3n de la <a href=\"https:\/\/integralads.com\/es\/insider\/ias-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/\">acreditaci\u00f3n MRC por su sistema integrado de c\u00e1lculo y reporte de datos de terceros sobre la <em>Viewability <\/em>de v\u00eddeos en YouTube<\/a>. En diciembre de 2023, IAS anunci\u00f3 la disponibilidad de la <a href=\"https:\/\/integralads.com\/news\/ias-expands-total-media-quality-youtube-shorts\/\">medici\u00f3n de Brand Safety y Brand Suitability con Total Media Quality (TMQ) en YouTube Shorts<\/a>, ofreciendo a los anunciantes una cobertura ampliada para la medici\u00f3n avanzada de Brand Safety y Brand Suitability.&nbsp;<\/p>\n\n\n\n<p><em>Nota: <\/em>La verificaci\u00f3n de Brand Safety y Brand Suitability de IAS incluye YouTube in-stream, YouTube Shorts y Google Video Partners para Performance Max, y el inventario de YouTube in-stream y YouTube Shorts para Demand Gen.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes de todo el mundo ahora podr\u00e1n acceder a la medici\u00f3n de Brand Safety y Brand Suitability para Performance Max y Demand Gen como parte de Total Media Quality de IAS para YouTube Madrid, 17 de junio de 2024.-&#8230;<\/p>\n","protected":false},"author":37,"featured_media":327664,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-333219","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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