{"id":337138,"date":"2024-09-26T13:51:07","date_gmt":"2024-09-26T13:51:07","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=337138"},"modified":"2024-09-26T13:51:09","modified_gmt":"2024-09-26T13:51:09","slug":"ias-amplia-total-media-quality-para-youtube-para-incluir-medicion-de-brand-safety-y-brand-suitability-sobre-desinformacion","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-amplia-total-media-quality-para-youtube-para-incluir-medicion-de-brand-safety-y-brand-suitability-sobre-desinformacion\/","title":{"rendered":"IAS ampl\u00eda Total Media Quality para YouTube para incluir medici\u00f3n de Brand Safety y Brand Suitability sobre desinformaci\u00f3n"},"content":{"rendered":"\n<p><strong>Madrid, 26 de septiembre de 2024.- <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado que ofrecer\u00e1 medici\u00f3n de <em>Brand Safety<\/em> y <em>Brand Suitability<\/em> sobre desinformaci\u00f3n alineada con la industria para los anunciantes que inviertan en el inventario publicitario de YouTube. IAS ahora puede detectar contenido en YouTube identificado como desinformaci\u00f3n y permite a los anunciantes verificar todav\u00eda m\u00e1s la seguridad e idoneidad de su inversi\u00f3n digital en YouTube.&nbsp;<\/p>\n\n\n\n<p>La suite de productos Total Media Quality (TMQ) de IAS ofrece una valiosa garant\u00eda <em>third-party <\/em>de que las campa\u00f1as de los anunciantes se muestran junto a contenidos seguros y apropiados para las marcas. La medici\u00f3n de desinformaci\u00f3n de IAS ofrece una verificaci\u00f3n independiente y complementaria a las <a href=\"https:\/\/www.youtube.com\/intl\/ALL_es\/howyoutubeworks\/our-commitments\/fighting-misinformation\/\">pol\u00edticas y procedimientos sobre desinformaci\u00f3n de YouTube<\/a>.<\/p>\n\n\n\n<p>\u201cLa seguridad de marca es una prioridad absoluta para los anunciantes a medida que se acercan los grandes eventos medi\u00e1ticos mundiales. Estamos ayudando a los anunciantes con productos mejorados, como nuestra versi\u00f3n ampliada de Total Media Quality para YouTube, que ahora ofrece informes sobre desinformaci\u00f3n\u201d, declar\u00f3 Lisa Utzschneider, CEO de IAS. \u201cEstamos encantados de poder ofrecer la capacidad de detectar contenidos de desinformaci\u00f3n con nuestra soluci\u00f3n l\u00edder en medici\u00f3n\u201d.&nbsp;<\/p>\n\n\n\n<p>IAS clasifica el contenido de acuerdo a las definiciones de la industria y proporciona informes basados en los par\u00e1metros personalizables de <em>brand suitability<\/em> establecidos por los anunciantes. A nivel de v\u00eddeo, los informes que proporciona IAS permiten a los anunciantes hacerse una idea completa y precisa del contenido junto al que se muestran sus anuncios, y ajustar sus campa\u00f1as en base a los perfiles de idoneidad que deseen.&nbsp;<\/p>\n\n\n\n<p>Gracias a la nueva ampliaci\u00f3n de la medici\u00f3n de IAS, los anunciantes podr\u00e1n:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obtener mayor transparencia <em>third-party:<\/em><\/strong><em> <\/em>Los anunciantes podr\u00e1n acceder a informaci\u00f3n fiable a nivel de v\u00eddeo sobre el contenido adyacente a sus anuncios, alineada con las definiciones de la industria.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generar resultados: <\/strong>Los anunciantes podr\u00e1n analizar si sus anuncios aparecen junto a contenidos de desinformaci\u00f3n y realizar las optimizaciones necesarias para impulsar su <em>brand suitability.\u00a0<\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salvaguardar y escalar su negocio: <\/strong>Los anunciantes podr\u00e1n tener acceso a informes globales en m\u00e1s de 30 idiomas en YouTube para eventos internacionales clave en 2024 y en adelante.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>En marzo, IAS anunci\u00f3 la obtenci\u00f3n de la <a href=\"https:\/\/integralads.com\/es\/insider\/ias-obtiene-la-acreditacion-mrc-de-viewability-en-youtube-para-el-calculo-y-reporte-de-datos-de-terceros\/\">acreditaci\u00f3n del MRC para el c\u00e1lculo y reporte de informes integrados de<em> Viewability <\/em>de los v\u00eddeos en YouTube<\/a>. En diciembre de 2023, IAS anunci\u00f3 la disponibilidad de su <a href=\"https:\/\/integralads.com\/news\/ias-expands-total-media-quality-youtube-shorts\/\">medici\u00f3n de <em>Brand Safety <\/em>y <em>Brand Suitability <\/em>Total Media Quality (TMQ) para YouTube Shorts<\/a>, ofreciendo a los anunciantes cobertura avanzada ampliada para <em>Brand Safety <\/em>y <em>Brand Suitability.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 26 de septiembre de 2024.- Integral Ad Science, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado que ofrecer\u00e1 medici\u00f3n de Brand Safety y Brand Suitability sobre desinformaci\u00f3n alineada con la industria para los anunciantes que&#8230;<\/p>\n","protected":false},"author":37,"featured_media":329307,"menu_order":0,"template":"","portfolio-types":[698],"class_list":["post-337138","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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