{"id":344039,"date":"2025-10-17T07:48:42","date_gmt":"2025-10-17T07:48:42","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344039"},"modified":"2025-10-17T07:48:43","modified_gmt":"2025-10-17T07:48:43","slug":"ias-lanza-la-primera-medicion-independiente-e-impulsada-por-ia-de-brand-safety-y-brand-suitability-para-meta-threads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/ias-lanza-la-primera-medicion-independiente-e-impulsada-por-ia-de-brand-safety-y-brand-suitability-para-meta-threads\/","title":{"rendered":"IAS lanza la primera medici\u00f3n independiente e impulsada por IA de Brand Safety y Brand Suitability para Meta Threads"},"content":{"rendered":"\n<p><em>La ampliaci\u00f3n de la colaboraci\u00f3n con Meta refuerza la protecci\u00f3n de marca y maximiza el ROI para anunciantes en todo el mundo.<\/em><\/p>\n\n\n\n<p><strong>Madrid, 16 de octubre de 2025.-&nbsp; <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science (IAS)<\/a>, la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n de medios, ha anunciado hoy la expansi\u00f3n de Total Media Quality (TMQ) para Meta que llevar\u00e1 la medici\u00f3n <em>third-party <\/em>e independiente de Brand Safety y Brand Suitability a Threads por primera vez. Impulsada por la tecnolog\u00eda multimedia l\u00edder y basada en inteligencia artificial, que utiliza se\u00f1ales de v\u00eddeo, im\u00e1genes, audio y texto para evaluar contenido a escala, Total Media Quality para Meta ayudar\u00e1 a los anunciantes a proteger la reputaci\u00f3n de su marca y escalar sus campa\u00f1as con seguridad y en tiempo real. Con este lanzamiento, IAS expande la cobertura <em>pre-bid<\/em> y <em>post-bid <\/em>para Meta, incluyendo Facebook y el Feed y los Reels de Instagram.&nbsp;<\/p>\n\n\n\n<p>\u201cEl an\u00e1lisis de contenido impulsado por inteligencia artificial de IAS permite a los anunciantes impulsar su rendimiento y escalar de forma segura su inversi\u00f3n con una medici\u00f3n de confianza, <em>third-party<\/em> e independiente\u201d, afirm\u00f3 Lisa Utzschneider, CEO de IAS. \u201cSeguimos innovando y profundizando en nuestras relaciones con partners globales como Meta para ofrecer apoyo integral a los anunciantes en todos los canales y pantallas\u201d.&nbsp;<\/p>\n\n\n\n<p>Threads, de Meta, es una plataforma en r\u00e1pido crecimiento, con m\u00e1s de 400 millones de usuarios activos mensuales en todo el mundo en agosto de 2025. La medici\u00f3n de Brand Safety y Brand Suitability de IAS para Threads proporciona a los anunciantes de todo el mundo:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Validaci\u00f3n <\/strong><strong><em>third-party<\/em><\/strong><strong> <\/strong>para garantizar que el contenido adyacente en Threads es seguro y apropiado, y permitir a los anunciantes entender c\u00f3mo est\u00e1n funcionando sus filtros de inventario de Meta para alcanzar los objetivos de sus campa\u00f1as en el inventario del <em>feed <\/em>de Threads y optimizarlos seg\u00fan sea necesario.<\/li>\n\n\n\n<li><strong>Informaci\u00f3n a nivel de contenido <\/strong>con configuraciones personalizadas de Brand Suitability en la interfaz de IAS Signal, la plataforma de <em>reporting <\/em>de IAS que brinda a los anunciantes una visi\u00f3n integral y unificada de sus campa\u00f1as.\u00a0<\/li>\n\n\n\n<li><strong>Clasificaci\u00f3n alineada con la industria <\/strong>con datos para categor\u00edas clave y niveles de riesgo.\u00a0<\/li>\n\n\n\n<li><strong>An\u00e1lisis de contenido impulsado con IA <\/strong>con la tecnolog\u00eda multimedia a nivel de fotograma de IAS: solo IAS analiza el contenido a nivel fotograma a fotograma, combinando se\u00f1ales de imagen, audio y texto para obtener una clasificaci\u00f3n de m\u00e1xima precisi\u00f3n en su categor\u00eda.\u00a0<\/li>\n\n\n\n<li><strong>Escala global<\/strong> con cobertura en 34 idiomas, que ofrece a los anunciantes una soluci\u00f3n integral y global para la plataforma.<\/li>\n<\/ul>\n\n\n\n<p>En octubre de 2024,<a href=\"https:\/\/integralads.com\/es\/news\/ias-anuncia-la-primera-solucion-de-optimizacion-para-anunciantes-en-meta-del-mercado\/\"> IAS anunci\u00f3 el lanzamiento de las Content Block Lists<\/a> pioneras en el mercado para Meta, despu\u00e9s de haber sido seleccionado como principal proveedor para desarrollar esta herramienta de optimizaci\u00f3n. En abril de 2024, IAS anunci\u00f3 la expansi\u00f3n de su producto de medici\u00f3n de <a href=\"https:\/\/integralads.com\/es\/news\/ias-amplia-la-medicion-de-brand-safety-y-brand-suitability-para-incluir-informes-sobre-desinformacion\/\">Brand Safety y Brand Suitability para incluir la categor\u00eda de desinformaci\u00f3n, en l\u00ednea con los est\u00e1ndares de la industria, en Facebook e Instagram<\/a>. Y en febrero de 2024, IAS anunci\u00f3 la disponibilidad de su <a href=\"https:\/\/integralads.com\/es\/insider\/la-medicion-de-brand-safety-suitability-de-ias-ya-disponible-en-meta\/\">soluci\u00f3n impulsada por IA, Total Media Quality (TMQ) de medici\u00f3n de Brand Safety y Brand Suitability para Facebook e Instagram<\/a> en colaboraci\u00f3n con Meta, con el objetivo de ofrecer a los anunciantes cobertura avanzada y una medici\u00f3n l\u00edder en la industria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ampliaci\u00f3n de la colaboraci\u00f3n con Meta refuerza la protecci\u00f3n de marca y maximiza el ROI para anunciantes en todo el mundo. Madrid, 16 de octubre de 2025.-&nbsp; Integral Ad Science (IAS), la plataforma global l\u00edder en medici\u00f3n y optimizaci\u00f3n&#8230;<\/p>\n","protected":false},"author":37,"featured_media":344026,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-344039","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS lanza la primera medici\u00f3n independiente e impulsada por IA de Brand Safety y Brand Suitability para Meta Threads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/ias-lanza-la-primera-medicion-independiente-e-impulsada-por-ia-de-brand-safety-y-brand-suitability-para-meta-threads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS lanza la primera medici\u00f3n independiente e impulsada por IA de Brand Safety y Brand Suitability para Meta Threads\" \/>\n<meta property=\"og:description\" content=\"La ampliaci\u00f3n de la colaboraci\u00f3n con Meta refuerza la protecci\u00f3n de marca y maximiza el ROI para anunciantes en todo el mundo. 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