{"id":347929,"date":"2026-07-08T08:30:00","date_gmt":"2026-07-08T08:30:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=347929"},"modified":"2026-07-08T08:30:01","modified_gmt":"2026-07-08T08:30:01","slug":"integral-ad-science-nombra-a-lidiane-jones-como-directora-ejecutiva","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-nombra-a-lidiane-jones-como-directora-ejecutiva\/","title":{"rendered":"Integral Ad Science nombra a Lidiane Jones como Directora Ejecutiva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Madrid, 8 de julio de 2026.-&nbsp; <\/strong><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science (IAS)<\/a>, una de las compa\u00f1\u00edas de calidad de medios m\u00e1s prestigiosas del mundo, ha anunciado el nombramiento de Lidiane Jones como Directora Ejecutiva, con efecto inmediato. Jones sucede a Lisa Utzschneider, que ha dirigido IAS durante m\u00e1s de siete a\u00f1os y seguir\u00e1 en la empresa como Asesora Especial del Consejo de Administraci\u00f3n hasta finales de 2026 para facilitar la transici\u00f3n. Utzschneider tambi\u00e9n ejercer\u00e1 de Asesora Especial de Novacap y las empresas de su cartera.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este nombramiento refleja la visi\u00f3n estrat\u00e9gica y a largo plazo de IAS sobre el futuro de la publicidad digital. A medida que la inteligencia artificial transforma la manera en que se planifica, compra, mide y optimiza la publicidad, los anunciantes necesitan cada vez m\u00e1s informaci\u00f3n fiable para tomar decisiones en tiempo real. La amplia experiencia de Jones producto, tecnolog\u00eda e IA, sit\u00faa a IAS en una posici\u00f3n \u00fanica para consolidar su liderazgo en materia de calidad de medios a la vez que acelera la siguiente fase de innovaci\u00f3n de la empresa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jones cuenta con m\u00e1s de dos d\u00e9cadas de experiencia al frente de organizaciones de producto y tecnolog\u00eda en los sectores de software empresarial y consumo. Anteriormente, ocup\u00f3 el cargo de CEO de Bumble y CEO de Slack tras su adquisici\u00f3n por parte de Salesforce, donde fue Vicepresidenta Ejecutiva y Directora General de Experiencias Digitales. Anteriormente, desempe\u00f1\u00f3 puestos de liderazgo en Sonos y pas\u00f3 m\u00e1s de una d\u00e9cada en Microsoft.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIAS ocupa una posici\u00f3n \u00fanica en el mercado\u201d, afirm\u00f3 Jones. \u201cLa compa\u00f1\u00eda ha construido una base tecnol\u00f3gica extraordinaria y se ha ganado la confianza genuina de todo el sector, as\u00ed como entre clientes de todo el mundo. Ahora que la publicidad atraviesa otra ola de transformaci\u00f3n impulsada por la IA, creo que IAS tiene un posicionamiento excepcional para liderar, innovar y ayudar a los clientes a afrontar lo que est\u00e1 por venir. Veo una oportunidad incre\u00edble para aprovechar el impulso ya existente y ayudar a dar forma al pr\u00f3ximo cap\u00edtulo de crecimiento de la empresa\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nombramiento de Jones es fruto de un exhaustivo proceso de sucesi\u00f3n llevado a cabo en colaboraci\u00f3n con el Consejo de Administraci\u00f3n, Novacap y&nbsp; Utzschneider.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLiderar IAS ha sido uno de los mayores privilegios de mi carrera\u201d, afirm\u00f3 Utzschneider. \u201cJuntos hemos transformado IAS en una de las empresas de calidad de medios m\u00e1s fiables del mundo, ampliando nuestra tecnolog\u00eda basada en inteligencia artificial para ayudar a los clientes a desenvolverse en el ecosistema de la publicidad digital con mayor inteligencia, transparencia y confianza. Con Lidiane al frente, no podr\u00eda estar m\u00e1s entusiasmada por el futuro de IAS\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 8 de julio de 2026.-&nbsp; Integral Ad Science (IAS), una de las compa\u00f1\u00edas de calidad de medios m\u00e1s prestigiosas del mundo, ha anunciado el nombramiento de Lidiane Jones como Directora Ejecutiva, con efecto inmediato. Jones sucede a Lisa Utzschneider,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":347808,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-347929","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science nombra a Lidiane Jones como Directora Ejecutiva - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-nombra-a-lidiane-jones-como-directora-ejecutiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science nombra a Lidiane Jones como Directora Ejecutiva\" \/>\n<meta property=\"og:description\" content=\"Madrid, 8 de julio de 2026.-&nbsp; Integral Ad Science (IAS), una de las compa\u00f1\u00edas de calidad de medios m\u00e1s prestigiosas del mundo, ha anunciado el nombramiento de Lidiane Jones como Directora Ejecutiva, con efecto inmediato. 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