{"id":349971,"date":"2026-10-07T08:03:16","date_gmt":"2026-10-07T08:03:16","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=349971"},"modified":"2026-10-07T08:05:11","modified_gmt":"2026-10-07T08:05:11","slug":"integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/","title":{"rendered":"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349971\" class=\"elementor elementor-349971\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bcf01f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86799\" data-id=\"bcf01f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f906db\" data-eae-slider=\"92511\" data-id=\"5f906db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc4c9f6 elementor-widget elementor-widget-text-editor\" data-id=\"fc4c9f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.\u00a0<\/b><\/p><p><b>Madrid, 5 de octubre de 2026.- <\/b><span style=\"font-weight: 400;\">A medida que la inteligencia artificial transforma r\u00e1pidamente la publicidad digital, los anunciantes afrontan un nuevo reto cr\u00edtico: garantizar el Brand Safety y el Brand Suitability en entornos din\u00e1micos nativos de la IA generativa. Sin una verificaci\u00f3n independiente, la publicidad en canales conversacionales puede convertirse en un punto ciego para las grandes marcas que buscan est\u00e1ndares fiables de calidad de medios.<\/span><\/p><p><span style=\"font-weight: 400;\">Para resolver este reto, que afecta a todo el sector, <\/span><a href=\"https:\/\/integralads.com\/es\/\"><span style=\"font-weight: 400;\">Integral Ad Science<\/span><\/a><span style=\"font-weight: 400;\"> (IAS), una de las compa\u00f1\u00edas de calidad de medios m\u00e1s reconocidas del mundo, ha anunciado hoy que es uno de los primeros partners de calidad de medios en integrarse con ChatGPT Ads, proporcionando medici\u00f3n independiente y de terceros de Brand Safety y Brand Suitability.<\/span><\/p><p><span style=\"font-weight: 400;\">A medida que las interfaces conversacionales se consolidan como canales principales de descubrimiento, los anunciantes necesitan marcos de medici\u00f3n estandarizados que les permitan proteger su valor de marca. A trav\u00e9s de esta integraci\u00f3n, IAS proporciona a los anunciantes la verificaci\u00f3n independiente necesaria para escalar su inversi\u00f3n en ChatGPT Ads con el mismo nivel de confianza y transparencia disponible en la <\/span><i><span style=\"font-weight: 400;\">open web<\/span><\/i><span style=\"font-weight: 400;\">, la CTV y las redes sociales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esta colaboraci\u00f3n supone un paso importante dentro de la estrategia m\u00e1s amplia de IAS para construir la infraestructura de confianza independiente de la era de la IA. A medida que el comportamiento de los consumidores se extiende a canales tanto consolidados como emergentes, IAS mantiene su compromiso de ofrecer a los anunciantes una visi\u00f3n coherente, transparente y fiable all\u00ed donde conecten con sus audiencias.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cEl crecimiento sostenible de la publicidad en IA depende por completo de una base de confianza digital\u201d, afirm\u00f3 Lidiane Jones, CEO de Integral Ad Science. \u201cA medida que las plataformas de LLM se convierten en puntos de contacto esenciales para los consumidores, establecer una verificaci\u00f3n s\u00f3lida e independiente permite a los anunciantes conectar con sus audiencias en experiencias nativas de IA con confianza, sin renunciar a los m\u00e1s altos est\u00e1ndares de protecci\u00f3n de marca\u201d.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Con esta integraci\u00f3n, los anunciantes participantes tendr\u00e1n acceso a informes independientes a trav\u00e9s de IAS, lo que permitir\u00e1: <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprender el Brand Safety y el Brand Suitability en entornos IA nativos: <\/b><span style=\"font-weight: 400;\">Comprender c\u00f3mo Chat GPT Ads se ajusta a los requisitos de Brand Safety y Brand Suitability en las distintas categor\u00edas de la taxonom\u00eda de IAS.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evaluar un canal de marketing emergente:<\/b><span style=\"font-weight: 400;\"> Utilizar la medici\u00f3n <\/span><i><span style=\"font-weight: 400;\">third-party<\/span><\/i><span style=\"font-weight: 400;\"> para evaluar ChatGPT como parte de una estrategia de medios m\u00e1s amplia.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitorizar la calidad de medios a lo largo del tiempo:<\/b><span style=\"font-weight: 400;\"> Mantener una visi\u00f3n continua de Brand Safety y Brand Suitability a medida que evolucionan las capacidades de clasificaci\u00f3n de los entornos nativos de IA.\u00a0\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La integraci\u00f3n se encuentra actualmente en una fase piloto cerrada con un grupo reducido de anunciantes, y est\u00e1 previsto que se ampl\u00ede su disponibilidad en el futuro.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.\u00a0 Madrid, 5 de octubre de 2026.- A medida que la inteligencia&#8230;<\/p>\n","protected":false},"author":37,"featured_media":349975,"menu_order":0,"template":"","portfolio-types":[698],"class_list":["post-349971","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads\" \/>\n<meta property=\"og:description\" content=\"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T08:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/\",\"name\":\"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png\",\"datePublished\":\"2026-10-07T08:03:16+00:00\",\"dateModified\":\"2026-10-07T08:05:11+00:00\",\"description\":\"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png\",\"width\":800,\"height\":800,\"caption\":\"OpenAI IAS partnership\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads - Integral Ad Science","description":"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/","og_locale":"es_ES","og_type":"article","og_title":"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads","og_description":"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.","og_url":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/","og_site_name":"Integral Ad Science","article_modified_time":"2026-10-07T08:05:11+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/","url":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/","name":"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png","datePublished":"2026-10-07T08:03:16+00:00","dateModified":"2026-10-07T08:05:11+00:00","description":"Esta colaboraci\u00f3n supone un paso clave en la visi\u00f3n de IAS de construir la infraestructura independiente y de confianza para la publicidad en la era de la inteligencia artificial.","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-2.png","width":800,"height":800,"caption":"OpenAI IAS partnership"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/news\/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Integral Ad Science ofrece medici\u00f3n de Brand Safety y Brand Suitability en ChatGPT Ads"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/349971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":4,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/349971\/revisions"}],"predecessor-version":[{"id":349979,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/349971\/revisions\/349979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/349975"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=349971"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio-types?post=349971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}