{"id":325201,"date":"2021-01-21T17:01:00","date_gmt":"2021-01-21T17:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-context-control-para-liderar-en-2021\/"},"modified":"2024-10-13T12:58:09","modified_gmt":"2024-10-13T12:58:09","slug":"webinar-context-control-para-liderar-en-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/webinar-context-control-para-liderar-en-2021\/","title":{"rendered":"WEBINAR: Context Control para liderar en 2021"},"content":{"rendered":"<p>2020 ha sido un a\u00f1o duro y complicado para todos, pero tambi\u00e9n ha supuesto innovaci\u00f3n en todos los \u00e1mbitos. La industria de la publicidad digital tiene que innovar constantemente. Sobre todo porque a finales de 2021 se dejar\u00e1n de utilizar las cookies de tercera parte. Por eso, ser\u00e1 cada vez m\u00e1s importante para los anunciantes tener una buena estrategia para controlar el contexto en el que se anuncian y as\u00ed lograr afinidad con su target.<br \/>\nPara abordar este tema, los expertos de IAS y Tacho Orero, Miembro de la Junta Directiva de IAB, hablan en un webinar de los principales aprendizajes de 2020. As\u00ed como de las mejores estrategias para encontrar el contexto adecuado en el que impactar a la audiencia deseada en funci\u00f3n de cada marca y campa\u00f1a en un entorno digital sin cookies de tercera parte.<br \/>\n<strong>El webinar se trata de :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00bfCu\u00e1les han sido nuestros principales aprendizajes en 2020?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00bfC\u00f3mo controlar el contexto en el que se muestran las marcas y as\u00ed lograr afinidad con el target?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00bfC\u00f3mo controlar el contexto de las campa\u00f1as en 2021?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00bfC\u00f3mo ahorrar costes e invertir s\u00f3lo en los emplazamientos que aportan valor a una campa\u00f1a?<\/li>\n<\/ul>\n<p><strong>PONENTES:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Tacho Orero, Miembro de la Junta Directiva de IAB<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sara del Canto Rodr\u00edguez, Sales Manager, Integral Ad Science<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00c1ngel Fern\u00e1ndez Castiella, Senior Customer Success Manager, Integral Ad Science<\/li>\n<\/ul>\n<p>Ver el webinar <a href=\"https:\/\/go.integralads.com\/es-Context-Control-para-liderar-el-2021.html\">aqu\u00ed<\/a> y para m\u00e1s informaci\u00f3n de Context Control de IAS, visite <a href=\"https:\/\/integralads.com\/es\/soluciones\/contextual-targeting\/\">aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un webinar de IAS que se trata de c\u00f3mo controlar el contexto en el que se muestran las marcas y as\u00ed lograr afinidad con el target.<\/p>\n","protected":false},"author":22,"featured_media":325202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,606,700,608,609],"tags":[],"class_list":["post-325201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-contextual-targeting-es","category-featured-es","category-programatica-es","category-webinars-videos-recursos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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