{"id":325224,"date":"2021-04-16T16:00:00","date_gmt":"2021-04-16T16:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/informe-calidad-de-medios-s2-2020\/"},"modified":"2023-09-26T12:20:21","modified_gmt":"2023-09-26T12:20:21","slug":"informe-calidad-de-medios-s2-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s2-2020\/","title":{"rendered":"Informe de Calidad de Medios S2 2020"},"content":{"rendered":"<p><strong>Una comprensi\u00f3n m\u00e1s profunda de la calidad de medios digitales en Espa\u00f1a<\/strong><\/p>\n<p>Con una medici\u00f3n de billones de datos al mes, Integral Ad Science analiza los cambios que ocurren en los medios en tiempo real. Aprovechando esta ingente cantidad de datos, el Informe de Calidad de Medios de Integral Ad Science, que analiza el panorama tanto en Espa\u00f1a como en el resto del mundo durante el segundo semestre de 2020, ofrece un valioso bar\u00f3metro de la industria con el que los anunciantes y soportes pueden comparar la calidad de sus campa\u00f1as y su inventario.<\/p>\n<p>En el informe de IAS, que incluye el an\u00e1lisis de la viewability, ad fraud y brand safety para desktop, video, m\u00f3vil web y m\u00f3vil app, se puede encontrar:<\/p>\n<ul>\n<li><strong>Los niveles de fraude publicitario en Espa\u00f1a y todo el mundo<\/strong><\/li>\n<li><strong>Qu\u00e9 tipo de inventario consigue la mejor viewability<\/strong><\/li>\n<li><strong>Los cambios en el riesgo para la marca de las campa\u00f1as por pa\u00edses<\/strong><\/li>\n<li><strong>La calidad de los medios en las campa\u00f1as program\u00e1ticas en comparaci\u00f3n con las campa\u00f1as de compra directa<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/go.integralads.com\/es-mqr-2020-h2.html\">Descarga ahora el informe<\/a> para obtener una comprensi\u00f3n m\u00e1s profunda de la calidad de medios y poder as\u00ed asegurar que tu estrategia digital se desempe\u00f1e a la perfecci\u00f3n.&nbsp;<\/p>\n<form id=\"mktoForm_7481\" style=\"font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: #333333; width: 2581px;\" novalidate=\"novalidate\"><\/form>\n","protected":false},"excerpt":{"rendered":"<p>Una comprensi\u00f3n m\u00e1s profunda de la calidad de medios digitales en Espa\u00f1a Con una medici\u00f3n de billones de datos al mes, Integral Ad Science analiza los cambios que ocurren en los medios en tiempo real. Aprovechando esta ingente cantidad de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,606,611,612,705,613,608,614,615],"tags":[],"class_list":["post-325224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-contextual-targeting-es","category-ctv-video-es","category-informe-de-calidad-de-los-medios","category-informes-es","category-movil-in-app-es","category-programatica-es","category-publisher-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informe de Calidad de Medios S2 2020 - IAS<\/title>\n<meta name=\"description\" content=\"El Informe de Calidad de Medios de IAS ofrece un bar\u00f3metro con el que los anunciantes y soportes pueden comparar la calidad de sus medios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s2-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios S2 2020\" \/>\n<meta property=\"og:description\" content=\"El Informe de Calidad de Medios de IAS ofrece un bar\u00f3metro con el que los anunciantes y soportes pueden comparar la calidad de sus medios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s2-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T12:20:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H22020.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s2-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s2-2020\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Informe de Calidad de Medios S2 2020\",\"datePublished\":\"2021-04-16T16:00:00+00:00\",\"dateModified\":\"2023-09-26T12:20:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s2-2020\\\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s2-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_ES_MQR_H22020.jpeg\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; 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