{"id":325236,"date":"2020-09-15T16:17:00","date_gmt":"2020-09-15T16:17:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/informe-calidad-de-medios-s1-2020\/"},"modified":"2023-09-26T12:23:40","modified_gmt":"2023-09-26T12:23:40","slug":"informe-calidad-de-medios-s1-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/","title":{"rendered":"Informe de Calidad de Medios S1 2020"},"content":{"rendered":"<p><strong>Bar\u00f3metro global de la calidad de medios<\/strong><br \/>\nCon una medici\u00f3n de m\u00e1s de 1 trill\u00f3n de m\u00e9tricas por d\u00eda en todo el mundo, Integral Ad Science analiza los cambios que ocurren en los medios en tiempo real.<br \/>\nAprovechando esta ingente cantidad de datos, el nuevo Informe de Calidad de Medios de IAS, que analiza el panorama tanto en Espa\u00f1a como en el resto del mundo durante el primer semestre de 2020, ofrece un bar\u00f3metro de la industria con el que los anunciantes y soportes pueden comparar la calidad de sus campa\u00f1as y su inventario.<br \/>\nEn el informe, que incluye el an\u00e1lisis de la viewability, ad fraud y brand safety para desktop, video, m\u00f3vil web y m\u00f3vil app, se puede encontrar:<\/p>\n<ul>\n<li><strong>La duraci\u00f3n media de un anuncio digital<\/strong><\/li>\n<li><strong>Qu\u00e9 formato consigue la mejor viewability<\/strong><\/li>\n<li><strong>Los cambios en el riesgo para la marca de las campa\u00f1as por pa\u00edses<\/strong><\/li>\n<li><strong>Los niveles de fraude publicitario en todo el mundo<\/strong><\/li>\n<\/ul>\n<p>Toda esta informaci\u00f3n aporta un valioso bar\u00f3metro a la industria con el que los anunciantes y soportes pueden comparar la calidad de sus campa\u00f1as y su inventario.<br \/>\n<a href=\"https:\/\/go.integralads.com\/es-mqr-2020-h1.html\">Descarga ahora el informe<\/a> para obtener una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a y poder as\u00ed asegurar que tu estrategia digital se desempe\u00f1e a la perfecci\u00f3n durante el resto del a\u00f1o.<br \/>\n\u00a1Gracias! Acceda al contenido en su bandeja de entrada.<\/p>\n<form id=\"mktoForm_6659\"><\/form>\n","protected":false},"excerpt":{"rendered":"<p>El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":325237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,611,704,705,613,608,614,615],"tags":[],"class_list":["post-325236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-ctv-video-es","category-mqr-es","category-informes-es","category-movil-in-app-es","category-programatica-es","category-publisher-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informe de Calidad de Medios S1 2020 - IAS<\/title>\n<meta name=\"description\" content=\"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios S1 2020\" \/>\n<meta property=\"og:description\" content=\"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T16:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T12:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Informe de Calidad de Medios S1 2020\",\"datePublished\":\"2020-09-15T16:17:00+00:00\",\"dateModified\":\"2023-09-26T12:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_ES_MQR_H12020.jpeg\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; Suitability\",\"CTV &amp; V\u00eddeo\",\"Informe de calidad de los medios\",\"Informes\",\"M\u00f3vil &amp; In-App\",\"Open Web\",\"Publisher\",\"Viewability\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/\",\"name\":\"Informe de Calidad de Medios S1 2020 - IAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_ES_MQR_H12020.jpeg\",\"datePublished\":\"2020-09-15T16:17:00+00:00\",\"dateModified\":\"2023-09-26T12:23:40+00:00\",\"description\":\"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_ES_MQR_H12020.jpeg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IAS_ES_MQR_H12020.jpeg\",\"width\":860,\"height\":860,\"caption\":\"IAS ES Informe de calidad de medios S1 2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/informe-calidad-de-medios-s1-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Informe de Calidad de Medios S1 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Informe de Calidad de Medios S1 2020 - IAS","description":"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/","og_locale":"es_ES","og_type":"article","og_title":"Informe de Calidad de Medios S1 2020","og_description":"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0","og_url":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/","og_site_name":"Integral Ad Science","article_published_time":"2020-09-15T16:17:00+00:00","article_modified_time":"2023-09-26T12:23:40+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Informe de Calidad de Medios S1 2020","datePublished":"2020-09-15T16:17:00+00:00","dateModified":"2023-09-26T12:23:40+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/"},"wordCount":259,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg","articleSection":["Ad Fraud","Brand Safety &amp; Suitability","CTV &amp; V\u00eddeo","Informe de calidad de los medios","Informes","M\u00f3vil &amp; In-App","Open Web","Publisher","Viewability"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/","url":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/","name":"Informe de Calidad de Medios S1 2020 - IAS","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg","datePublished":"2020-09-15T16:17:00+00:00","dateModified":"2023-09-26T12:23:40+00:00","description":"El informe de IAS da una comprensi\u00f3n m\u00e1s profunda de la calidad de medios tanto a nivel mundial como en Espa\u00f1a.\u00a0","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_ES_MQR_H12020.jpeg","width":860,"height":860,"caption":"IAS ES Informe de calidad de medios S1 2020"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/insider\/informe-calidad-de-medios-s1-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Informe de Calidad de Medios S1 2020"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/es\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/325236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=325236"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/325236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/325237"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=325236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/categories?post=325236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/tags?post=325236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}