{"id":325285,"date":"2020-05-07T21:19:00","date_gmt":"2020-05-07T21:19:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-como-percibe-publicidad\/"},"modified":"2023-09-26T12:26:47","modified_gmt":"2023-09-26T12:26:47","slug":"webinar-como-percibe-publicidad","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/webinar-como-percibe-publicidad\/","title":{"rendered":"WEBINAR: \u00bfC\u00f3mo percibe la publicidad en el contexto del COVID-19?"},"content":{"rendered":"

Los consumidores marcan las reglas del juego en el entorno digital. Para acertar con la estrategia digital es importante conocer sus preferencias en cuanto a los factores que afectan a la percepci\u00f3n que los consumidores tienen de las marcas. La relevancia que el anuncio tenga para el usuario as\u00ed como el entorno en el que aparece, son algunas de las cuestiones que han sido analizadas en nuestro estudio global\u00a0The Ripple Effect<\/a>.\u00a0Y en el estudio Coronavirus Ad Adjacency.
\nVer el webinar de IAS<\/a> y descubrir c\u00f3mo importante los consumidores espa\u00f1oles consideran la relevancia de un anuncio digital. IAS analiza la oportunidad de construir mejores conexiones con los consumidores y comparte las estrategias que la industria puede implementar a partir de hoy para sortear los desaf\u00edos futuros.<\/p>\n

Ponentes<\/strong><\/h4>\n
    \n
  • \u00c1ngel Fern\u00e1ndez Castiella, Customer Success Manager,\u00a0Integral Ad Science<\/em><\/li>\n
  • Sara del Canto Rodr\u00edguez, Sales Manager,\u00a0Integral Ad Science<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Ver el webinar de IAS y descubrir c\u00f3mo importante los consumidores espa\u00f1oles consideran la relevancia de un anuncio digital.<\/p>\n","protected":false},"author":1,"featured_media":325286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,606,609],"tags":[],"class_list":["post-325285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-contextual-targeting-es","category-webinars-videos-recursos"],"acf":[],"yoast_head":"\nWEBINAR: \u00bfC\u00f3mo percibe la publicidad en el contexto del COVID-19? - IAS<\/title>\n<meta name=\"description\" content=\"Ver el webinar de IAS y descubrir c\u00f3mo importante los consumidores espa\u00f1oles consideran la relevancia de un anuncio digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/webinar-como-percibe-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR: \u00bfC\u00f3mo percibe la publicidad en el contexto del COVID-19?\" \/>\n<meta property=\"og:description\" content=\"Ver el webinar de IAS y descubrir c\u00f3mo importante los consumidores espa\u00f1oles consideran la relevancia de un anuncio digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/webinar-como-percibe-publicidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-07T21:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T12:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/ES_Ripple_Effect_webinar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"WEBINAR: \u00bfC\u00f3mo percibe la publicidad en el contexto del COVID-19?\",\"datePublished\":\"2020-05-07T21:19:00+00:00\",\"dateModified\":\"2023-09-26T12:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ES_Ripple_Effect_webinar.jpeg\",\"articleSection\":[\"Brand Safety & Suitability\",\"Contextual Targeting\",\"Webinars & Videos\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-como-percibe-publicidad\\\/\",\"name\":\"WEBINAR: \u00bfC\u00f3mo percibe la publicidad en el contexto del COVID-19? 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