{"id":325297,"date":"2020-05-01T21:30:00","date_gmt":"2020-05-01T21:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-ripple-effect\/"},"modified":"2023-09-26T12:27:33","modified_gmt":"2023-09-26T12:27:33","slug":"estudio-ripple-effect","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-ripple-effect\/","title":{"rendered":"ESTUDIO: C\u00f3mo la calidad y la publicidad influyen en los consumidores"},"content":{"rendered":"

Estudio sobre la percepci\u00f3n del consumidor<\/h4>\n

Los consumidores marcan las reglas del juego en el entorno digital. Para acertar con la estrategia digital es importante conocer sus preferencias en cuanto a los factores que afectan a la percepci\u00f3n que los consumidores tienen de las marcas. La relevancia que el anuncio tenga para el usuario as\u00ed como el entorno en el que aparece, son algunas de las cuestiones que han sido analizadas en nuestro estudio global The Ripple Effect.
\nIAS ha realizado este estudio para determinar las percepciones de los consumidores espa\u00f1oles sobre la relevancia de la publicidad y la calidad del contenido online. Quer\u00edamos entender c\u00f3mo las marcas son percibidas en relaci\u00f3n con el entorno donde aparecen sus anuncios.
\nIAS desvela el efecto significativo en la percepci\u00f3n de los consumidores espa\u00f1oles cu\u00e1ndo un anuncio se aparece junto al contenido de alta o baja calidad.
\nPara m\u00e1s informaci\u00f3n descargar el estudio<\/a> y ver el Webinar<\/a>
\n\u00a1Gracias! Acceda al contenido en su bandeja de entrada.<\/p>\n

<\/form>\n","protected":false},"excerpt":{"rendered":"

IAS ha realizado un estudio para determinar las percepciones de los consumidores espa\u00f1oles sobre la relevancia de la publicidad y la calidad del contenido online.<\/p>\n","protected":false},"author":1,"featured_media":325298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,606,705],"tags":[],"class_list":["post-325297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-contextual-targeting-es","category-informes-es"],"acf":[],"yoast_head":"\nESTUDIO: C\u00f3mo la calidad y la publicidad influyen en los consumidores - IAS<\/title>\n<meta name=\"description\" content=\"IAS ha realizado un estudio para determinar las percepciones de los consumidores sobre la relevancia de la publicidad y la calidad del contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-ripple-effect\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESTUDIO: C\u00f3mo la calidad y la publicidad influyen en los consumidores\" \/>\n<meta property=\"og:description\" content=\"IAS ha realizado un estudio para determinar las percepciones de los consumidores sobre la relevancia de la publicidad y la calidad del contenido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/estudio-ripple-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-01T21:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T12:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/ES_RippleEffect.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"ESTUDIO: C\u00f3mo la calidad y la publicidad influyen en los consumidores\",\"datePublished\":\"2020-05-01T21:30:00+00:00\",\"dateModified\":\"2023-09-26T12:27:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/ES_RippleEffect.jpeg\",\"articleSection\":[\"Brand Safety & Suitability\",\"Contextual Targeting\",\"Informes\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-ripple-effect\\\/\",\"name\":\"ESTUDIO: C\u00f3mo la calidad y la publicidad influyen en los consumidores - 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