{"id":325309,"date":"2020-07-07T21:42:00","date_gmt":"2020-07-07T21:42:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/"},"modified":"2023-09-26T12:25:50","modified_gmt":"2023-09-26T12:25:50","slug":"webinar-alcanzar-la-transparencia-en-programatica","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/","title":{"rendered":"WEBINAR: Alcanzar la transparencia en program\u00e1tica"},"content":{"rendered":"<p>El estudio <em>Programmatic Supply Chain Transparency Study<\/em> de ISBA, realizado en colaboraci\u00f3n con PwC, se\u00f1ala que a pesar de los enormes esfuerzos de transparencia del sector, se ha descubierto que<strong> un 15% de la inversi\u00f3n no se sabe a qui\u00e9n se le atribuye.<\/strong><br \/>\nM\u00e1s que nunca, las marcas buscan la manera de asegurar sus inversiones en digital y que sus campa\u00f1as tengan el mayor rendimiento posible. Y que se realicen dentro de un inventario optimizado, que garantice la seguridad e idoneidad de marca, la visibilidad de las impresiones y que est\u00e9 libre de fraude digital.<br \/>\nVer este webinar de IAS para entender c\u00f3mo eliminar esa opacidad y garantizar la transparencia en todo el proceso de compra program\u00e1tica. Entre otras cuestiones, se tratar\u00e1n las siguientes:<\/p>\n<ul>\n<li>Conocer el presupuesto desperdiciado en la compra de medios.&nbsp;<\/li>\n<li>Saber el coste real de las impresiones en cada soporte.&nbsp;<\/li>\n<li>Contar con informaci\u00f3n financiera sobre los soportes para una optimizaci\u00f3n de las campa\u00f1as en tiempo real.&nbsp;<\/li>\n<li>Facilitar el control de las inversiones, optimizarlas y ser capaces de orientar los desembolsos hacia soportes de calidad.&nbsp;<\/li>\n<li>Descubrir los datos que garantizan la transparencia en todo el proceso de compra program\u00e1tica.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/go.integralads.com\/es-total-visibility-webinar.html\">Ver el webinar aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ver este webinar de IAS para entender c\u00f3mo eliminar esa opacidad y garantizar la transparencia en todo el proceso de compra program\u00e1tica<\/p>\n","protected":false},"author":1,"featured_media":325310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619,608,609],"tags":[],"class_list":["post-325309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-es","category-programatica-es","category-webinars-videos-recursos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEBINAR: Alcanzar la transparencia en program\u00e1tica - IAS<\/title>\n<meta name=\"description\" content=\"Ver este webinar de IAS para entender c\u00f3mo eliminar esa opacidad y garantizar la transparencia en todo el proceso de compra program\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR: Alcanzar la transparencia en program\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Ver este webinar de IAS para entender c\u00f3mo eliminar esa opacidad y garantizar la transparencia en todo el proceso de compra program\u00e1tica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T21:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T12:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/ES_Total_Visibility_Webinar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"WEBINAR: Alcanzar la transparencia en program\u00e1tica\",\"datePublished\":\"2020-07-07T21:42:00+00:00\",\"dateModified\":\"2023-09-26T12:25:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/webinar-alcanzar-la-transparencia-en-programatica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/ES_Total_Visibility_Webinar.jpeg\",\"articleSection\":[\"Efficiency &amp; 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