
{"id":325333,"date":"2022-05-25T15:33:04","date_gmt":"2022-05-25T15:33:04","guid":{"rendered":"https:\/\/integralads.com\/insider\/impulsa-tus-resultados-de-marketing-con-total-visibility-de-ias\/"},"modified":"2023-12-15T15:15:53","modified_gmt":"2023-12-15T15:15:53","slug":"impulsa-tus-resultados-de-marketing-con-total-visibility-de-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/impulsa-tus-resultados-de-marketing-con-total-visibility-de-ias\/","title":{"rendered":"Impulsa tus resultados de marketing con Total Visibility de IAS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Descubre las rutas m\u00e1s eficientes y de alta calidad con Total Visibility de IAS. Ahora puedes acceder a informaci\u00f3n sobre la calidad, la ruta de suministro y el coste de los anuncios program\u00e1ticos casi en tiempo real, todo en un solo lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la soluci\u00f3n Quality Path Optimization (QPO) de IAS, por fin puedes visualizar el verdadero impacto financiero de la calidad de los medios directamente en la plataforma de informes IAS Signal, d\u00e1ndole acceso a una visi\u00f3n m\u00e1s profunda de sus rutas de suministro. Con Total Visibility podr\u00e1s:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Verificar la calidad <\/strong>de los medios con respecto a las m\u00e9tricas est\u00e1ndar de Brand Safety, IVT y Viewability de IAS<br>&#8211; <strong>Cuantificar el coste<\/strong> de los medios y comprender el impacto financiero de los anuncios bloqueados y el coste del inventario de calidad, todo en un solo lugar<br>&#8211; <strong>Optimizar la eficiencia<\/strong> de los medios para obtener un rendimiento superior a un precio eficiente<br>&#8211; <strong>Obtener una cobertura global<\/strong> en entornos desktop y m\u00f3viles para colocaciones de display y video<br>&#8211; <strong>Acceder a una mayor informaci\u00f3n <\/strong>con todos sus datos program\u00e1ticos y m\u00e9tricas clave en una sola plataforma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descarga nuestro documento informativo y consulta nuestro Case Study para ver c\u00f3mo aprovechar la rentabilidad del inventario de alta calidad con Total Visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre las rutas m\u00e1s eficientes y de alta calidad con Total Visibility de IAS. Ahora puedes acceder a informaci\u00f3n sobre la calidad, la ruta de suministro y el coste de los anuncios program\u00e1ticos casi en tiempo real, todo en un&#8230;<\/p>\n","protected":false},"author":22,"featured_media":315194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,606,619,614,615],"tags":[],"class_list":["post-325333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-contextual-targeting-es","category-efficiency-optimization-es","category-publisher-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impulsa tus resultados de marketing con Total Visibility de IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/impulsa-tus-resultados-de-marketing-con-total-visibility-de-ias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsa tus resultados de marketing con Total Visibility de IAS\" \/>\n<meta property=\"og:description\" content=\"Descubre las rutas m\u00e1s eficientes y de alta calidad con Total Visibility de IAS. 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