{"id":325335,"date":"2022-06-16T10:53:54","date_gmt":"2022-06-16T10:53:54","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-iab-spain-el-valor-del-contenido\/"},"modified":"2023-12-18T14:55:24","modified_gmt":"2023-12-18T14:55:24","slug":"webinar-iab-spain-el-valor-del-contenido","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/webinar-iab-spain-el-valor-del-contenido\/","title":{"rendered":"Webinar IAB Spain: El Valor del Contenido"},"content":{"rendered":"<p><strong>\u00bfPor qu\u00e9 el contenido es fundamental? <\/strong><\/p>\n<ul>\n<li><strong>Explicamos los resultados del \u00faltimo estudio neurol\u00f3gico<\/strong> realizado por IAS USA para entender c\u00f3mo nuestro cerebro percibe la publicidad seg\u00fan su entorno.<\/li>\n<li><strong>Proteger las marcas del contenido que no es apropiado para ellas.<\/strong> \u00bfCu\u00e1les son los peligros y c\u00f3mo afrontarlos?<\/li>\n<li><strong>Segmentar para aparecer en contenidos apropiados<\/strong>: Veremos varios ejemplos de c\u00f3mo se aplica la segmentaci\u00f3n seg\u00fan el contenido y exploraremos en profundidad c\u00f3mo hacer que una marca sea sostenible en el tiempo.<\/li>\n<\/ul>\n<p><strong>\u00a1Haz click y no te lo pierdas!<\/strong><\/p>\n<figure><\/figure>\n<p><iframe title=\"Integral Ad Science. El Valor del Contenido: \u00bfModa o Realidad?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-K2k1FvXgN0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 el contenido es fundamental? Explicamos los resultados del \u00faltimo estudio neurol\u00f3gico realizado por IAS USA para entender c\u00f3mo nuestro cerebro percibe la publicidad seg\u00fan su entorno. Proteger las marcas del contenido que no es apropiado para ellas. \u00bfCu\u00e1les&#8230;<\/p>\n","protected":false},"author":22,"featured_media":315220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[188],"class_list":["post-325335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-es","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar IAB Spain: El Valor del Contenido - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 el contenido es fundamental? Explicamos los resultados del \u00faltimo estudio neurol\u00f3gico realizado por IAS USA para entender c\u00f3mo nuestro cerebro \u00bfPor qu\u00e9 el contenido es fundamental? Explicamos los resultados del \u00faltimo estudio neurol\u00f3gico realizado por IAS USA para entender c\u00f3mo nuestro cerebro percibe la publicidad seg\u00fan su entorno. Proteger las marcas del contenido que no es apropiado para ellas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/webinar-iab-spain-el-valor-del-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar IAB Spain: El Valor del Contenido\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 el contenido es fundamental? Explicamos los resultados del \u00faltimo estudio neurol\u00f3gico realizado por IAS USA para entender c\u00f3mo nuestro cerebro \u00bfPor qu\u00e9 el contenido es fundamental? 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Proteger las marcas del contenido que no es apropiado para ellas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/webinar-iab-spain-el-valor-del-contenido\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T10:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T14:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/07\/APAC_Context_Research_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Webinar IAB Spain: El Valor del Contenido\",\"datePublished\":\"2022-06-16T10:53:54+00:00\",\"dateModified\":\"2023-12-18T14:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"keywords\":[\"webinar\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/\",\"name\":\"Webinar IAB Spain: El Valor del Contenido - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/webinar-iab-spain-el-valor-del-contenido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/APAC_Context_Research_Tile.jpg\",\"datePublished\":\"2022-06-16T10:53:54+00:00\",\"dateModified\":\"2023-12-18T14:55:24+00:00\",\"description\":\"\u00bfPor qu\u00e9 el contenido es fundamental? 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