{"id":325339,"date":"2022-06-29T07:28:10","date_gmt":"2022-06-29T07:28:10","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-ad-context-consumer-eye-tracking\/"},"modified":"2023-12-15T14:49:23","modified_gmt":"2023-12-15T14:49:23","slug":"estudio-ad-context-consumer-eye-tracking","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-ad-context-consumer-eye-tracking\/","title":{"rendered":"Estudio: Ad Context &#038; Consumer Eye Tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La relevancia contextual es uno de los temas m\u00e1s relevantes de la industria. Cuando se trata de captar la atenci\u00f3n del consumidor, <strong>el contexto puede ser la clave para dar a conocer tu marca<\/strong>. Para demostrarlo, quer\u00edamos captar directamente la correlaci\u00f3n entre el contexto y la atenci\u00f3n del consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que fuimos directamente a la fuente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestra \u00faltima investigaci\u00f3n, IAS se asoci\u00f3 con <a href=\"https:\/\/www.tobiipro.com\/\">Tobii Pro Insight<\/a> y <a href=\"https:\/\/www.hp.com\/us-en\/home.html\">HP <\/a>para realizar un seguimiento de la vista de los consumidores e investigar de primera mano el rendimiento de los anuncios de HP cuando est\u00e1n dentro de un contexto af\u00edn o fuera de \u00e9l. Comparamos la eficacia de un anuncio de HP con dos entornos de contenido diferentes para ver c\u00f3mo difieren la atenci\u00f3n y los resultados entre los anuncios de display dentro y fuera de contexto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed un <strong>resumen de lo que encontramos<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>+14%:<\/strong> La intenci\u00f3n de compra fue un 14% mayor entre los consumidores que vieron el anuncio dentro del contexto<br>&#8211; <strong>+5%: <\/strong>Los consumidores informaron de un aumento del 5% en la favorabilidad hacia HP despu\u00e9s de ver el anuncio en contexto<br>&#8211; <strong>4x: <\/strong>Los consumidores aumentaron 4 veces m\u00e1s el recuerdo de marca de HP, despu\u00e9s de ver un anuncio contextualizado, frente a anuncios que no estaban ubicados en un entorno contextual af\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contexto es poderoso, los datos hablan por s\u00ed mismos. Descarga la investigaci\u00f3n ahora para saber c\u00f3mo los anuncios contextualmente relevantes pueden eliminar las distracciones y conseguir mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La relevancia contextual es uno de los temas m\u00e1s relevantes de la industria. Cuando se trata de captar la atenci\u00f3n del consumidor, el contexto puede ser la clave para dar a conocer tu marca. Para demostrarlo, quer\u00edamos captar directamente la&#8230;<\/p>\n","protected":false},"author":22,"featured_media":315151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,606],"tags":[],"class_list":["post-325339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-estudios-es","category-contextual-targeting-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio: Ad Context &amp; Consumer Eye Tracking - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-ad-context-consumer-eye-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: Ad Context &amp; Consumer Eye Tracking\" \/>\n<meta property=\"og:description\" content=\"La relevancia contextual es uno de los temas m\u00e1s relevantes de la industria. Cuando se trata de captar la atenci\u00f3n del consumidor, el contexto puede ser la clave para dar a conocer tu marca. 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