{"id":325340,"date":"2022-07-12T09:35:42","date_gmt":"2022-07-12T09:35:42","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-receptividad-de-la-publicidad-en-redes-sociales-en-espana\/"},"modified":"2023-12-18T14:53:15","modified_gmt":"2023-12-18T14:53:15","slug":"estudio-receptividad-de-la-publicidad-en-redes-sociales-en-espana","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-receptividad-de-la-publicidad-en-redes-sociales-en-espana\/","title":{"rendered":"Estudio: Receptividad de la Publicidad en Redes Sociales en Espa\u00f1a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A medida que los presupuestos de los medios de comunicaci\u00f3n siguen fluyendo hacia las redes sociales, \u00bfc\u00f3mo pueden los anunciantes aprovechar el poder del contexto para proteger e impulsar sus marcas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestra \u00faltima investigaci\u00f3n en el mercado espa\u00f1ol, IAS pretende arrojar luz sobre el uso general de las redes sociales por parte de los consumidores y comprender mejor su receptividad respecto la publicidad in-feed. En concreto, <strong>\u00bfc\u00f3mo influye la relevancia contextual de los anuncios in-feed en la percepci\u00f3n del consumidor y en la intenci\u00f3n de compra?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed un adelanto de lo que hemos descubierto:<br>&#8211; El <strong>94% <\/strong>de los consumidores ha interactuado con anuncios en las redes sociales en el \u00faltimo a\u00f1o.<br>&#8211; El <strong>51%<\/strong> de los consumidores cree poco o muy poco probable que compre un producto o servicio anunciado cerca de un contenido no seguro en las redes sociales.<br>&#8211; El <strong>74%<\/strong> de los consumidores son propensos a recordar un anuncio in-feed en redes sociales si su mensaje se relaciona con el contenido adyacente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Descarga la investigaci\u00f3n completa,<\/strong> Receptividad de la publicidad en Redes Sociales en Espa\u00f1a, para descubrir c\u00f3mo los anunciantes pueden optimizar su inversi\u00f3n publicitaria en las redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En nuestra \u00faltima investigaci\u00f3n en el mercado espa\u00f1ol, IAS pretende arrojar luz sobre el uso general de las redes sociales por parte de los consumidores y comprender mejor su receptividad respecto la publicidad in-feed.<\/p>\n","protected":false},"author":22,"featured_media":315012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[606,700,705,618,707],"tags":[],"class_list":["post-325340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-es","category-featured-es","category-informes-es","category-plataformas-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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