{"id":325344,"date":"2022-07-26T08:25:10","date_gmt":"2022-07-26T08:25:10","guid":{"rendered":"https:\/\/integralads.com\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/"},"modified":"2023-12-15T14:35:30","modified_gmt":"2023-12-15T14:35:30","slug":"potenciando-la-calidad-de-los-medios-en-audio-digital","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/","title":{"rendered":"Potenciando la Calidad de los Medios en Audio Digital"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Explora las expectativas de la industria y las oportunidades de medici\u00f3n en la calidad de medios en la publicidad de audio<\/p>\n\n\n\n<p>\u00bfSab\u00edas que <strong><a href=\"https:\/\/www.emarketer.com\/chart\/250348\/us-digital-audio-services-ad-spending-2018-2025-billions-change-of-total-radio-digital-audio-services-ad-spending\">dos tercios de la poblaci\u00f3n estadounidense<\/a><\/strong> escuchan audio digital cada semana? Cuando se trata de los h\u00e1bitos de escucha de los consumidores, es hora de tener en cuenta la m\u00fasica: el audio est\u00e1 evolucionando, y la industria publicitaria est\u00e1 siguiendo su camino.<\/p>\n\n\n\n<p>A medida que el audio se inclina a\u00fan m\u00e1s hacia lo digital, \u00bfc\u00f3mo pueden los anunciantes seguir mejor las tendencias de consumo y garantizar la calidad de medici\u00f3n de medios en sus anuncios de audio digital?<\/p>\n\n\n\n<p>En nuestra \u00faltima investigaci\u00f3n, IAS se asoci\u00f3 con <strong><a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a><\/strong> para conocer las percepciones de los expertos en medios sobre el estado actual de la publicidad de audio digital y determinar las \u00e1reas de oportunidades para la medici\u00f3n de calidad de medios en audio. He aqu\u00ed un vistazo de los resultados:<\/p>\n\n\n\n<p>&#8211; El <strong>93% <\/strong>de los profesionales en medios planea usar publicidad de audio digital<br>&#8211; El <strong>63% <\/strong>de los profesionales en medios consideran que el audio es un motor tanto de branding como de performance.<br>&#8211; El <strong>87% <\/strong>de los profesionales en medios se preocupan por el fraude publicitario en el audio<\/p>\n\n\n\n<p>Descarga el estudio completo, <strong>Amplifying Media Quality in Digital Audio,<\/strong> para descubrir c\u00f3mo los expertos en medios abordan el aumento del audio digital y c\u00f3mo este formato en crecimiento puede aumentar las oportunidades para tu marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explora las expectativas de la industria y las oportunidades de medici\u00f3n en la calidad de medios en la publicidad de audio \u00bfSab\u00edas que dos tercios de la poblaci\u00f3n estadounidense escuchan audio digital cada semana? Cuando se trata de los h\u00e1bitos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":313098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[705,707],"tags":[],"class_list":["post-325344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Potenciando la Calidad de los Medios en Audio Digital - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potenciando la Calidad de los Medios en Audio Digital\" \/>\n<meta property=\"og:description\" content=\"Explora las expectativas de la industria y las oportunidades de medici\u00f3n en la calidad de medios en la publicidad de audio \u00bfSab\u00edas que dos tercios de la poblaci\u00f3n estadounidense escuchan audio digital cada semana? Cuando se trata de los h\u00e1bitos...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T08:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/06\/Amplifying-Media-Quality-in-Audio-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Potenciando la Calidad de los Medios en Audio Digital\",\"datePublished\":\"2022-07-26T08:25:10+00:00\",\"dateModified\":\"2023-12-15T14:35:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\"},\"wordCount\":257,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/06\/Amplifying-Media-Quality-in-Audio-860x860-1.jpg\",\"articleSection\":[\"Informes\",\"Tendencias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\",\"url\":\"https:\/\/integralads.com\/es\/insider\/potenciando-la-calidad-de-los-medios-en-audio-digital\/\",\"name\":\"Potenciando la Calidad de los Medios en Audio Digital - 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