{"id":325345,"date":"2022-07-29T08:05:00","date_gmt":"2022-07-29T08:05:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/medicion-in-game-con-ias-y-anzu\/"},"modified":"2023-12-15T14:29:17","modified_gmt":"2023-12-15T14:29:17","slug":"medicion-in-game-con-ias-y-anzu","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/medicion-in-game-con-ias-y-anzu\/","title":{"rendered":"Medici\u00f3n in-game con IAS y Anzu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Un nuevo nivel de transparencia con la medici\u00f3n de Tr\u00e1fico Inv\u00e1lido y Viewability en tus anuncios in-game<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El gaming ha surgido como un formato crucial para llegar a los consumidores. De hecho, se prev\u00e9 que el gasto de los consumidores en juegos en el m\u00f3vil alcance los 136.000 billones de d\u00f3lares en todo el mundo s\u00f3lo este a\u00f1o, lo que demuestra que el p\u00fablico de los juegos est\u00e1 invirtiendo y no debe ser olvidado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, \u00bfc\u00f3mo pueden los anunciantes asegurarse de que est\u00e1n sirviendo anuncios de calidad a los gamers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS se ha asociado con Anzu, una plataforma l\u00edder de publicidad in-game, para llevar la calidad de los medios a los entornos de mobile gaming. A trav\u00e9s de esta asociaci\u00f3n, IAS y Anzu permiten a los anunciantes desbloquear el acceso a las m\u00e9tricas de medici\u00f3n y rendimiento de los anuncios en mobile gaming, incluyendo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Seguimiento exhaustivo de la cobertura para el tr\u00e1fico inv\u00e1lido (IVT) y viewability<br>&#8211; Medici\u00f3n global para una visi\u00f3n hol\u00edstica de las compras en entornos de mobile gaming<br>&#8211; Informes diarios en IAS Signal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descarga el one-sheet para obtener m\u00e1s informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo nivel de transparencia con la medici\u00f3n de Tr\u00e1fico Inv\u00e1lido y Viewability en tus anuncios in-game El gaming ha surgido como un formato crucial para llegar a los consumidores. De hecho, se prev\u00e9 que el gasto de los consumidores&#8230;<\/p>\n","protected":false},"author":22,"featured_media":327188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,613,615],"tags":[],"class_list":["post-325345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-movil-in-app-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medici\u00f3n in-game con IAS y Anzu - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/medicion-in-game-con-ias-y-anzu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medici\u00f3n in-game con IAS y Anzu\" \/>\n<meta property=\"og:description\" content=\"Un nuevo nivel de transparencia con la medici\u00f3n de Tr\u00e1fico Inv\u00e1lido y Viewability en tus anuncios in-game El gaming ha surgido como un formato crucial para llegar a los consumidores. 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