{"id":325360,"date":"2022-08-25T08:52:07","date_gmt":"2022-08-25T08:52:07","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-data-privacy-and-ad-context\/"},"modified":"2023-12-15T14:26:20","modified_gmt":"2023-12-15T14:26:20","slug":"estudio-data-privacy-and-ad-context","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-data-privacy-and-ad-context\/","title":{"rendered":"Estudio: Data Privacy and Ad Context"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">C\u00f3mo los consumidores y los expertos en medios abordan el futuro de la segmentaci\u00f3n<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Las pol\u00edticas de privacidad evolucionan, al igual que las estrategias de captaci\u00f3n<\/strong><\/h6>\n\n\n\n<p>La privacidad de los datos est\u00e1 experimentando una gran evoluci\u00f3n. Las cookies est\u00e1n a punto de desaparecer, las IDs de dispositivos de Apple pronto dejar\u00e1n de existir&#8230; y estos son s\u00f3lo algunos de los inminentes cambios que est\u00e1n por venir en el mundo digital. De hecho, en medio de estos cambios, la privacidad digital tambi\u00e9n es una preocupaci\u00f3n para los consumidores, ya que el 67% afirma estar m\u00e1s atento que nunca cuando se trata de sus datos.<br><br>En este informe, IAS se asoci\u00f3 con <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> y una de las principales empresas de investigaci\u00f3n de mercado para encuestar tanto a los consumidores como a los profesionales de los medios digitales con el fin de conocer sus opiniones y expectativas sobre los pr\u00f3ximos cambios en la pol\u00edtica de datos online. Al profundizar en esta investigaci\u00f3n, se identifican las estrategias clave que los anunciantes deben aplicar en esta nueva era de la privacidad, y la calidad de los medios en una de ellas.<br><br>He aqu\u00ed un avance de lo que hemos encontrado:<br>&#8211; El<strong> 99%<\/strong> de los consumidores est\u00e1 de acuerdo en que la privacidad digital es importante cuando se navega por Internet.<br>&#8211; El <strong>66%<\/strong> de los consumidores es probable que visite el sitio web de una marca o producto despu\u00e9s de recibir un anuncio segmentado.<br>&#8211; El <strong>51%<\/strong> de los expertos en medios de comunicaci\u00f3n afirman que la calidad de los medios ser\u00e1 cada vez m\u00e1s importante para garantizar que se llega a la audiencia adecuada.<br><br>Descarga el estudio <strong>&#8220;The Future of Privacy-First Advertising&#8221;<\/strong> para conocer la opini\u00f3n de los consumidores sobre su privacidad digital y por qu\u00e9 los expertos del sector creen que la calidad de los medios es la soluci\u00f3n para hacer frente a la evoluci\u00f3n de las pol\u00edticas de datos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo los consumidores y los expertos en medios abordan el futuro de la segmentaci\u00f3n Las pol\u00edticas de privacidad evolucionan, al igual que las estrategias de captaci\u00f3n La privacidad de los datos est\u00e1 experimentando una gran evoluci\u00f3n. Las cookies est\u00e1n a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":313115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[705,608,707],"tags":[],"class_list":["post-325360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes-es","category-programatica-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio: Data Privacy and Ad Context - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-data-privacy-and-ad-context\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: Data Privacy and Ad Context\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo los consumidores y los expertos en medios abordan el futuro de la segmentaci\u00f3n Las pol\u00edticas de privacidad evolucionan, al igual que las estrategias de captaci\u00f3n La privacidad de los datos est\u00e1 experimentando una gran evoluci\u00f3n. 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