{"id":325361,"date":"2022-09-08T13:21:57","date_gmt":"2022-09-08T13:21:57","guid":{"rendered":"https:\/\/integralads.com\/insider\/informe-de-calidad-de-medios-17a-edicion\/"},"modified":"2023-12-15T14:24:21","modified_gmt":"2023-12-15T14:24:21","slug":"informe-de-calidad-de-medios-17a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/","title":{"rendered":"Informe de Calidad de Medios: 17\u00aa Edici\u00f3n"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Mayor calidad de medios para el \u00e9xito de tus campa\u00f1as<\/h4>\n\n\n\n<p>A medida que salimos poco a poco de varios a\u00f1os de incertidumbre, la industria de la publicidad digital ha aprendido que las tendencias pueden no ser tan consistentes o duraderas como antes. Pero esto sigue estando claro: es fundamental que los profesionales del marketing se mantengan a la vanguardia en un panorama digital en constante evoluci\u00f3n.<\/p>\n\n\n\n<p>En la <strong>17\u00aa edici\u00f3n del Informe de Calidad de Medios<\/strong> exploramos c\u00f3mo ha evolucionado la calidad de medios en los primeros seis meses de este a\u00f1o y c\u00f3mo los profesionales del marketing pueden utilizar estos cambios para maximizar el rendimiento de sus pr\u00f3ximas campa\u00f1as.<\/p>\n\n\n\n<p>Estos son algunos de los highlights que encontrar\u00e1s:<br>&#8211; <strong>M\u00e9tricas de Viewability<\/strong> con la investigaci\u00f3n del equipo Insights As A Service de IAS<br>&#8211; <strong>Desgloses globales<\/strong> simplificados por entorno<br>&#8211; <strong>Novedades con proyecci\u00f3n de futuro<\/strong> en los medios digitales<\/p>\n\n\n\n<p>En Integral Ad Science (IAS), medimos billones de datos mensualmente y observamos la evoluci\u00f3n global de la calidad de los medios en tiempo real. El Informe de Calidad de Medios aprovecha estos datos para ofrecer un <strong>bar\u00f3metro de la situaci\u00f3n del sector,<\/strong> a trav\u00e9s del cual compradores y vendedores de publicidad pueden c<strong>omparar la calidad de sus campa\u00f1as y su inventario<\/strong>.<\/p>\n\n\n\n<p><strong>Descarga el informe ahora <\/strong>para utilizar los benchmark globales de IAS, l\u00edderes en el mercado, que te ayudar\u00e1n a obtener mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la 17\u00aa edici\u00f3n del Informe de Calidad de Medios exploramos c\u00f3mo ha evolucionado la calidad de medios en los primeros seis meses de este a\u00f1o y c\u00f3mo los profesionales del marketing pueden utilizar estos cambios para maximizar el rendimiento de sus pr\u00f3ximas campa\u00f1as.<\/p>\n","protected":false},"author":1,"featured_media":313093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,605,606,611,619,700,612,704,613,614,618,615],"tags":[],"class_list":["post-325361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-brand-safety-suitability-es","category-contextual-targeting-es","category-ctv-video-es","category-efficiency-optimization-es","category-featured-es","category-informe-de-calidad-de-los-medios","category-mqr-es","category-movil-in-app-es","category-publisher-es","category-plataformas-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informe de Calidad de Medios: 17\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios: 17\u00aa Edici\u00f3n\" \/>\n<meta property=\"og:description\" content=\"En la 17\u00aa edici\u00f3n del Informe de Calidad de Medios exploramos c\u00f3mo ha evolucionado la calidad de medios en los primeros seis meses de este a\u00f1o y c\u00f3mo los profesionales del marketing pueden utilizar estos cambios para maximizar el rendimiento de sus pr\u00f3ximas campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T13:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/MQR-17-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Informe de Calidad de Medios: 17\u00aa Edici\u00f3n\",\"datePublished\":\"2022-09-08T13:21:57+00:00\",\"dateModified\":\"2023-12-15T14:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/\"},\"wordCount\":256,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-17a-edicion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/MQR-17-860x860-1.jpg\",\"articleSection\":[\"Ad Fraud\",\"Brand Safety &amp; 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