{"id":325366,"date":"2022-10-13T23:43:02","date_gmt":"2022-10-13T23:43:02","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/"},"modified":"2023-12-15T14:21:12","modified_gmt":"2023-12-15T14:21:12","slug":"ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/","title":{"rendered":"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix"},"content":{"rendered":"\n<p><strong>Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix<\/strong><\/p>\n\n\n\n<p>Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. Con esta integraci\u00f3n, IAS ser\u00e1 uno de los primeros en medir viewability y tr\u00e1fico inv\u00e1lido (IVT) en la nueva y esperada plataforma de Netflix, disponible a principios de 2023. <br><br>Con nuestra pr\u00f3xima soluci\u00f3n, los anunciantes de Netflix podr\u00e1n acceder a: <br>&#8211; Verificaci\u00f3n independiente, de third-party para Viewability y Tr\u00e1fico Inv\u00e1lido (IVT)<br>&#8211; Informes dentro de IAS Signal con informaci\u00f3n pr\u00e1ctica que te permitir\u00e1 ampliar el inventario de CTV<br>&#8211; Medici\u00f3n a trav\u00e9s de tus compras de medios para entender y optimizar el rendimiento.<br><br>Descarga el one-sheet para saber c\u00f3mo IAS puede validar la calidad de medios en Netflix en el primer trimestre de 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. Con esta integraci\u00f3n, IAS ser\u00e1 uno&#8230;<\/p>\n","protected":false},"author":1,"featured_media":313008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,615],"tags":[],"class_list":["post-325366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix\" \/>\n<meta property=\"og:description\" content=\"Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. 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