{"id":325366,"date":"2022-10-13T23:43:02","date_gmt":"2022-10-13T23:43:02","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/"},"modified":"2023-12-15T14:21:12","modified_gmt":"2023-12-15T14:21:12","slug":"ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/","title":{"rendered":"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. Con esta integraci\u00f3n, IAS ser\u00e1 uno de los primeros en medir viewability y tr\u00e1fico inv\u00e1lido (IVT) en la nueva y esperada plataforma de Netflix, disponible a principios de 2023. <br><br>Con nuestra pr\u00f3xima soluci\u00f3n, los anunciantes de Netflix podr\u00e1n acceder a: <br>&#8211; Verificaci\u00f3n independiente, de third-party para Viewability y Tr\u00e1fico Inv\u00e1lido (IVT)<br>&#8211; Informes dentro de IAS Signal con informaci\u00f3n pr\u00e1ctica que te permitir\u00e1 ampliar el inventario de CTV<br>&#8211; Medici\u00f3n a trav\u00e9s de tus compras de medios para entender y optimizar el rendimiento.<br><br>Descarga el one-sheet para saber c\u00f3mo IAS puede validar la calidad de medios en Netflix en el primer trimestre de 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. Con esta integraci\u00f3n, IAS ser\u00e1 uno&#8230;<\/p>\n","protected":false},"author":22,"featured_media":313008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,615],"tags":[],"class_list":["post-325366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix\" \/>\n<meta property=\"og:description\" content=\"Verificaci\u00f3n de Viewability y Trafico Inv\u00e1lido en la pr\u00f3xima plataforma publicitaria de Netflix Netflix y IAS unen sus fuerzas para aportar transparencia a la pr\u00f3xima plataforma de Netflix basada en publicidad, de forma global. Con esta integraci\u00f3n, IAS ser\u00e1 uno...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T23:43:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Media-Quality-Netflix-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix\",\"datePublished\":\"2022-10-13T23:43:02+00:00\",\"dateModified\":\"2023-12-15T14:21:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Media-Quality-Netflix-860x860-1.jpg\",\"articleSection\":[\"Ad Fraud\",\"Viewability\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-lleva-la-verificacion-de-calidad-de-medios-a-netflix\\\/\",\"name\":\"IAS lleva la verificaci\u00f3n de Calidad de Medios a Netflix - 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