{"id":325367,"date":"2022-10-31T14:33:31","date_gmt":"2022-10-31T14:33:31","guid":{"rendered":"https:\/\/integralads.com\/insider\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\/"},"modified":"2023-12-15T14:20:00","modified_gmt":"2023-12-15T14:20:00","slug":"presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\/","title":{"rendered":"C\u00f3mo influyen la publicidad y la segmentaci\u00f3n contextual en las compras navide\u00f1as"},"content":{"rendered":"<p>El pasado 26 de octubre, en Callao City Lights de Madrid, tuvo lugar el VIII Foro de Publicidad Program\u00e1tica. Un evento anual que reuni\u00f3 a un gran n\u00famero de profesionales del sector, y que aport\u00f3 a los asistentes novedades y perspectivas sobre el mundo program\u00e1tico.<\/p>\n<p>IAS particip\u00f3 en el evento presentado el \u00faltimo estudio &#8220;<strong><em>Unwrapping Context this Holiday Season (How digital advertising and contextual relevance influence holiday shopping)&#8221;<\/em><\/strong>. El ponente encargado de explicar el estudio fue&nbsp;<strong>Benito Mar\u00edn<\/strong>, Senior Manager, Customer, Success Spain and Portugal.<br \/>\nHaz click en el video y no te pierdas la ponencia:<\/p>\n<p><iframe title=\"VIII Foro Program\u00e1tica\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MTDmV4Z4ppc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 26 de octubre, en Callao City Lights de Madrid, tuvo lugar el VIII Foro de Publicidad Program\u00e1tica. Un evento anual que reuni\u00f3 a un gran n\u00famero de profesionales del sector, y que aport\u00f3 a los asistentes novedades y&#8230;<\/p>\n","protected":false},"author":22,"featured_media":314992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[608],"tags":[],"class_list":["post-325367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatica-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo influyen la publicidad y la segmentaci\u00f3n contextual en las compras navide\u00f1as - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo influyen la publicidad y la segmentaci\u00f3n contextual en las compras navide\u00f1as\" \/>\n<meta property=\"og:description\" content=\"El pasado 26 de octubre, en Callao City Lights de Madrid, tuvo lugar el VIII Foro de Publicidad Program\u00e1tica. Un evento anual que reuni\u00f3 a un gran n\u00famero de profesionales del sector, y que aport\u00f3 a los asistentes novedades y...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T14:33:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Holiday_Shopping_860x860.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"C\u00f3mo influyen la publicidad y la segmentaci\u00f3n contextual en las compras navide\u00f1as\",\"datePublished\":\"2022-10-31T14:33:31+00:00\",\"dateModified\":\"2023-12-15T14:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/\"},\"wordCount\":125,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Holiday_Shopping_860x860.jpeg\",\"articleSection\":[\"Open Web\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/presentacion-del-estudio-como-influyen-la-publicidad-digital-y-la-segmentacion-contextual-en-las-compras-navidenas\\\/\",\"name\":\"C\u00f3mo influyen la publicidad y la segmentaci\u00f3n contextual en las compras navide\u00f1as - 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