{"id":325371,"date":"2022-11-15T16:50:39","date_gmt":"2022-11-15T16:50:39","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-constructing-your-quality-path\/"},"modified":"2023-12-15T14:14:37","modified_gmt":"2023-12-15T14:14:37","slug":"estudio-constructing-your-quality-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-constructing-your-quality-path\/","title":{"rendered":"Estudio: Constructing your Quality Path"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo la calidad de los medios refuerza las estrategias de optimizaci\u00f3n del supply path<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La publicidad program\u00e1tica est\u00e1 creciendo r\u00e1pidamente, pero la experiencia de compra es cada vez m\u00e1s complicada. Los expertos de la industria reconocen que es fundamental implementar la optimizaci\u00f3n del <em>supply path<\/em> (SPO) en su estrategia program\u00e1tica para reducir la complejidad.<a href=\"https:\/\/integralads.com\/insider\/perfecting-your-supply-path-the-expansion-of-spo\/\"> Un reciente estudio de IAS<\/a> revela que las amenazas a la calidad de los medios y la falta de transparencia siguen siendo un problema en la compra program\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, \u00bfc\u00f3mo pueden los profesionales del marketing optimizar sus estrategias de <em>supply path<\/em> para lograr tanto la eficiencia de coste como una mayor calidad de los medios?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro \u00faltimo estudio, destacamos el impacto de la optimizaci\u00f3n del <em>quality<\/em> <em>path<\/em> (QPO), una estrategia avanzada de medios que identifica los <em>supply paths<\/em> m\u00e1s efectivos con un inventario de calidad y eficiencia en el coste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puntos clave del estudio:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; El <strong>91%<\/strong> de los expertos creen que el qCPM es importante para evaluar el rendimiento del<em> supply path<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; El <strong>89% <\/strong>de los expertos respaldan las m\u00faltiples ventajas de utilizar el QPO sobre el SPO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; +<strong>12pp:<\/strong> En un experimento, el hecho de a\u00f1adir m\u00e9tricas de calidad, aument\u00f3 la confianza de los expertos en las decisiones de optimizaci\u00f3n del <em>supply path<\/em> en 12 puntos porcentuales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/integralads.com\/insider\/perfecting-your-supply-path-the-expansion-of-spo\/\">Descarga nuestro \u00faltimo estudio<\/a>, <strong>\u201cConstructing your Quality Path\u201d,<\/strong> para ver c\u00f3mo la calidad puede revolucionar su estrategia program\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo la calidad de los medios refuerza las estrategias de optimizaci\u00f3n del supply path La publicidad program\u00e1tica est\u00e1 creciendo r\u00e1pidamente, pero la experiencia de compra es cada vez m\u00e1s complicada. Los expertos de la industria reconocen que es fundamental implementar&#8230;<\/p>\n","protected":false},"author":22,"featured_media":315076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[608],"tags":[],"class_list":["post-325371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatica-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio: Constructing your Quality Path - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-constructing-your-quality-path\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: Constructing your Quality Path\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo la calidad de los medios refuerza las estrategias de optimizaci\u00f3n del supply path La publicidad program\u00e1tica est\u00e1 creciendo r\u00e1pidamente, pero la experiencia de compra es cada vez m\u00e1s complicada. 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