{"id":325372,"date":"2022-11-22T11:11:05","date_gmt":"2022-11-22T11:11:05","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-viewability-attention\/"},"modified":"2023-12-15T14:39:27","modified_gmt":"2023-12-15T14:39:27","slug":"estudio-viewability-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-viewability-attention\/","title":{"rendered":"Estudio: Viewability & Attention"},"content":{"rendered":"\n

Descubre por qu\u00e9 los anuncios in-view impulsan las ventas<\/strong><\/p>\n\n\n\n

La viewability es quiz\u00e1s el requisito m\u00e1s b\u00e1sico para los profesionales del marketing. Pero cuando se trata de impulsar las ventas, \u00bfhasta qu\u00e9 punto es crucial ir m\u00e1s all\u00e1 de la viewability para amplificar la atenci\u00f3n del consumidor<\/a>?<\/p>\n\n\n\n

En este estudio, IAS se asoci\u00f3 con Catalina<\/a> para impulsar las ventas de una importante marca de consumo. Para ello utilizamos una metodolog\u00eda de grupo de test vs grupo de control. El resultado fue claro: la viewability y el time-in-view influyen en el aumento de las ventas.<\/p>\n\n\n\n

He aqu\u00ed lo que descubrimos:
– IAS y Catalina dividieron el test en anuncios in-view y no in-view. El 74% de las ventas incrementales del test fueron impulsadas por la audiencia in-view<\/strong><\/p>\n\n\n\n

– Un 180% de aumento en el ROAS <\/strong>para el grupo in-view frente al no-inview. Los anuncios in-view tienen un gran impacto en el ROAS en comparaci\u00f3n con los que no cumplen con los est\u00e1ndares de viewability.
– De 3 a 10 segundos es el time-in-view ideal<\/strong> para impulsar las ventas incrementales.<\/p>\n\n\n\n

Descarga Driving Outcomes with Viewability & Attention<\/strong> para saber c\u00f3mo el time-in-view impulsa la atenci\u00f3n del consumidor, lo que te lleva a obtener mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"

Descubre por qu\u00e9 los anuncios in-view impulsan las ventas La viewability es quiz\u00e1s el requisito m\u00e1s b\u00e1sico para los profesionales del marketing. Pero cuando se trata de impulsar las ventas, \u00bfhasta qu\u00e9 punto es crucial ir m\u00e1s all\u00e1 de la…<\/p>\n","protected":false},"author":22,"featured_media":313096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[615],"tags":[],"class_list":["post-325372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewability-es"],"acf":[],"yoast_head":"\nEstudio: Viewability & Attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-viewability-attention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: Viewability & Attention\" \/>\n<meta property=\"og:description\" content=\"Descubre por qu\u00e9 los anuncios in-view impulsan las ventas La viewability es quiz\u00e1s el requisito m\u00e1s b\u00e1sico para los profesionales del marketing. Pero cuando se trata de impulsar las ventas, \u00bfhasta qu\u00e9 punto es crucial ir m\u00e1s all\u00e1 de la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/estudio-viewability-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T11:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:39:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Viewability-and-Attention-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Estudio: Viewability & Attention\",\"datePublished\":\"2022-11-22T11:11:05+00:00\",\"dateModified\":\"2023-12-15T14:39:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Viewability-and-Attention-860x860-1.jpg\",\"articleSection\":[\"Viewability\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/estudio-viewability-attention\\\/\",\"name\":\"Estudio: Viewability & Attention - 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