{"id":325373,"date":"2022-11-28T09:22:17","date_gmt":"2022-11-28T09:22:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudio-sostenibilidad-y-publicidad-digital-en-espana\/"},"modified":"2023-12-18T14:48:03","modified_gmt":"2023-12-18T14:48:03","slug":"estudio-sostenibilidad-y-publicidad-digital-en-espana","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/estudio-sostenibilidad-y-publicidad-digital-en-espana\/","title":{"rendered":"Estudio: Sostenibilidad y Publicidad Digital en Espa\u00f1a"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Sustainability-and-Advertising-Email-Header-1200x628-ES-1-1024x536-1.png\" alt=\"Sostenibilidad y Publicidad digital\" class=\"wp-image-293336\"\/><\/figure>\n\n\n\n<p>IAS ha realizado una encuesta online entre los consumidores de Espa\u00f1a para medir su <strong>percepci\u00f3n sobre la importancia de las causas medioambientales y la responsabilidad de las marcas.<\/strong> Esta investigaci\u00f3n revela c\u00f3mo la opini\u00f3n de los consumidores sobre las pr\u00e1cticas sostenibles influye en el comportamiento de compra y sus expectativas respecto a las marcas que apoyan estas causas.<\/p>\n\n\n\n<p><strong>Puntos Clave:<\/strong><br>&#8211; El 97% de los consumidores espa\u00f1oles piensa cambiar h\u00e1bitos y hacer m\u00e1s para apoyar causas medioambientales<br>&#8211; El 93% de los consumidores espa\u00f1oles creen que las marcas deber\u00edan involucrarse en causas medioambientales<br>&#8211; El 80% de los consumidores espa\u00f1oles son m\u00e1s propensos a tener una opini\u00f3n favorable de las marcas que abogan por causas medioambientales.<\/p>\n\n\n\n<p><strong>Descarga el estudio completo<\/strong> y descubre, adem\u00e1s, c\u00f3mo influye el contexto y el sentimiento en la percepci\u00f3n del consumidor cuando hablamos de sostenibilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha realizado una encuesta online entre los consumidores de Espa\u00f1a para medir su percepci\u00f3n sobre la importancia de las causas medioambientales y la responsabilidad de las marcas. Esta investigaci\u00f3n revela c\u00f3mo la opini\u00f3n de los consumidores sobre las pr\u00e1cticas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[606,705,707],"tags":[],"class_list":["post-325373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-es","category-informes-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio: Sostenibilidad y Publicidad Digital en Espa\u00f1a - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/estudio-sostenibilidad-y-publicidad-digital-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio: Sostenibilidad y Publicidad Digital en Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"IAS ha realizado una encuesta online entre los consumidores de Espa\u00f1a para medir su percepci\u00f3n sobre la importancia de las causas medioambientales y la responsabilidad de las marcas. 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