{"id":325377,"date":"2022-12-13T09:07:14","date_gmt":"2022-12-13T09:07:14","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-2023-industry-pulse\/"},"modified":"2023-12-15T14:09:49","modified_gmt":"2023-12-15T14:09:49","slug":"the-2023-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/the-2023-industry-pulse\/","title":{"rendered":"The 2023 Industry Pulse"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-predicciones-en-la-industria-digital-para-2023\">Predicciones en la industria digital para 2023<\/h2>\n\n\n\n<p>Mientras reflexionamos sobre lo que hemos vivido este a\u00f1o, en IAS hacemos nuestra inmersi\u00f3n anual en las tendencias y la tecnolog\u00edas que dar\u00e1n forma al futuro: <strong>The Industry Pulse.<\/strong><\/p>\n\n\n\n<p>En 2023, los expertos del sector prev\u00e9n mayores oportunidades publicitarias en canales como el audio digital, la CTV y el m\u00f3vil. Pero 2023 tambi\u00e9n ser\u00e1 el a\u00f1o en que los anuncios entren en una nueva dimensi\u00f3n: formatos 3D, juegos y el auge del metaverso.<\/p>\n\n\n\n<p>Cuantos m\u00e1s canales y formatos nos encontramos, se abren m\u00e1s retos y oportunidades, as\u00ed que \u00bfC\u00f3mo planean los principales expertos del sector el futuro de la publicidad en 2023?. Un avance:<\/p>\n\n\n\n<p>&#8211;<strong> Audio:<\/strong> El 70% de los expertos conf\u00eda en que el audio digital seguir\u00e1 en auge y los consumidores seguir\u00e1n transitando el cambio de la radio terrestre a las alternativas digitales<br>&#8211; <strong>CTV &amp; video:<\/strong> El 66% de los expertos afirman que el ad fraud ser\u00e1 una preocupaci\u00f3n mayor a medida que aumente el volumen del inventario publicitario de v\u00eddeo digital<br>&#8211; <strong>Contextual targeting: <\/strong>La prioridad n\u00famero uno en cuanto a calidad de medios que los expertos del sector valorar\u00e1n en 2023<\/p>\n\n\n\n<p><strong>Descarga el estudio completo<\/strong> y descubre todas las oportunidades que 2023 traer\u00e1 al sector de la publicidad digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predicciones en la industria digital para 2023 Mientras reflexionamos sobre lo que hemos vivido este a\u00f1o, en IAS hacemos nuestra inmersi\u00f3n anual en las tendencias y la tecnolog\u00edas que dar\u00e1n forma al futuro: The Industry Pulse. En 2023, los expertos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,702,606,611,608,616],"tags":[],"class_list":["post-325377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-caso-de-estudios-es","category-contextual-targeting-es","category-ctv-video-es","category-programatica-es","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2023 Industry Pulse - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/the-2023-industry-pulse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2023 Industry Pulse\" \/>\n<meta property=\"og:description\" content=\"Predicciones en la industria digital para 2023 Mientras reflexionamos sobre lo que hemos vivido este a\u00f1o, en IAS hacemos nuestra inmersi\u00f3n anual en las tendencias y la tecnolog\u00edas que dar\u00e1n forma al futuro: The Industry Pulse. 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