The Industry Pulse.<\/strong><\/p>\n\n\n\nEn 2023, los expertos del sector prev\u00e9n mayores oportunidades publicitarias en canales como el audio digital, la CTV y el m\u00f3vil. Pero 2023 tambi\u00e9n ser\u00e1 el a\u00f1o en que los anuncios entren en una nueva dimensi\u00f3n: formatos 3D, juegos y el auge del metaverso.<\/p>\n\n\n\n
Cuantos m\u00e1s canales y formatos nos encontramos, se abren m\u00e1s retos y oportunidades, as\u00ed que \u00bfC\u00f3mo planean los principales expertos del sector el futuro de la publicidad en 2023?. Un avance:<\/p>\n\n\n\n
– Audio:<\/strong> El 70% de los expertos conf\u00eda en que el audio digital seguir\u00e1 en auge y los consumidores seguir\u00e1n transitando el cambio de la radio terrestre a las alternativas digitales
– CTV & video:<\/strong> El 66% de los expertos afirman que el ad fraud ser\u00e1 una preocupaci\u00f3n mayor a medida que aumente el volumen del inventario publicitario de v\u00eddeo digital
– Contextual targeting: <\/strong>La prioridad n\u00famero uno en cuanto a calidad de medios que los expertos del sector valorar\u00e1n en 2023<\/p>\n\n\n\nDescarga el estudio completo<\/strong> y descubre todas las oportunidades que 2023 traer\u00e1 al sector de la publicidad digital.<\/p>\n","protected":false},"excerpt":{"rendered":"Predicciones en la industria digital para 2023 Mientras reflexionamos sobre lo que hemos vivido este a\u00f1o, en IAS hacemos nuestra inmersi\u00f3n anual en las tendencias y la tecnolog\u00edas que dar\u00e1n forma al futuro: The Industry Pulse. En 2023, los expertos…<\/p>\n","protected":false},"author":22,"featured_media":315157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,702,606,611,608,616],"tags":[],"class_list":["post-325377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es","category-caso-de-estudios-es","category-contextual-targeting-es","category-ctv-video-es","category-programatica-es","category-tendencias"],"acf":[],"yoast_head":"\n
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