{"id":325382,"date":"2023-01-12T15:32:46","date_gmt":"2023-01-12T15:32:46","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-combatiendo-el-ad-fraud\/"},"modified":"2023-12-15T14:05:41","modified_gmt":"2023-12-15T14:05:41","slug":"quick-bytes-combatiendo-el-ad-fraud","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/quick-bytes-combatiendo-el-ad-fraud\/","title":{"rendered":"Quick Bytes: Combatiendo el Ad Fraud"},"content":{"rendered":"\n<p>En IAS, siempre estamos buscando formas no s\u00f3lo de mejorar las tecnolog\u00edas para nuestros clientes, sino tambi\u00e9n de ampliar la visi\u00f3n sobre los \u00faltimos avances en publicidad digital. Para ayudarte a estar al d\u00eda de las \u00faltimas innovaciones, te traemos <strong>Quick Bytes: Ad Fraud.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=p1AAKqck0rc\n<\/div><\/figure>\n\n\n\n<p><br>El fraude&nbsp;de anuncios en&nbsp;publicidad&nbsp;digital causa enormes p\u00e9rdidas al sector. Los fraudes siguen el gasto publicitario, especialmente en entornos nuevos que pueden carecer de normas y mediciones avanzadas.<br><br>Hay muchos tipos de fraude publicitario en los que se utilizan bots para evitar la entrega de anuncios a personas reales. <strong>Los fraudes son cada vez m\u00e1s sofisticados y utilizan t\u00e9cnicas de Inteligencia Artificial (IA) y Aprendizaje Autom\u00e1tico (Machine Learning)<\/strong> para perpetrar el fraude. Est\u00e1n programados para parecer lo m\u00e1s humanos posible, por lo que se necesitan herramientas de detecci\u00f3n m\u00e1s precisas y sofisticadas.<br><br>IAS aplica un sistema \u00fanico para combatir el fraude publicitario y garantizar que los anuncios sean vistos por personas reales. Combinamos un exhaustivo an\u00e1lisis de datos, sofisticadas t\u00e9cnicas de aprendizaje autom\u00e1tico e ingenier\u00eda inversa de c\u00f3digo malicioso. Y con el<strong> IAS Threat Lab, nuestro equipo de \u00e9lite de detecci\u00f3n de bots, descubrimos incluso los bots m\u00e1s sofisticados.<\/strong><br><br>IAS se compromete a mantenerse a la vanguardia de esta nueva revoluci\u00f3n tecnol\u00f3gica y a garantizar que nuestros clientes y el sector sigan estando informados sobre el potencial de estas tecnolog\u00edas para luchar contra el fraude publicitario y ayudar a los profesionales del marketing a no desaprovechar su inversi\u00f3n publicitaria. <a href=\"https:\/\/integralads.com\/es\/soluciones\/ad-fraud\/\">\u00bfQuieres saber m\u00e1s? Haz click aqu\u00ed <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En IAS, siempre estamos buscando formas no s\u00f3lo de mejorar las tecnolog\u00edas para nuestros clientes, sino tambi\u00e9n de ampliar la visi\u00f3n sobre los \u00faltimos avances en publicidad digital. Para ayudarte a estar al d\u00eda de las \u00faltimas innovaciones, te traemos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610],"tags":[],"class_list":["post-325382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Bytes: Combatiendo el Ad Fraud - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/quick-bytes-combatiendo-el-ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes: Combatiendo el Ad Fraud\" \/>\n<meta property=\"og:description\" content=\"En IAS, siempre estamos buscando formas no s\u00f3lo de mejorar las tecnolog\u00edas para nuestros clientes, sino tambi\u00e9n de ampliar la visi\u00f3n sobre los \u00faltimos avances en publicidad digital. 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