{"id":325394,"date":"2023-01-17T15:29:46","date_gmt":"2023-01-17T15:29:46","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-viewability-haz-que-cada-impresion-cuente\/"},"modified":"2023-12-15T14:03:29","modified_gmt":"2023-12-15T14:03:29","slug":"quick-bytes-viewability-haz-que-cada-impresion-cuente","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/quick-bytes-viewability-haz-que-cada-impresion-cuente\/","title":{"rendered":"Quick Bytes: Viewability. Haz que cada impresi\u00f3n cuente."},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=eKK8Wjl24o8\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gu\u00eda r\u00e1pida sobre el impacto del viewability<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>Es muy sencillo:<strong> los anuncios que no se ven no tienen la oportunidad de impactar.<\/strong> Entonces, \u00bfqu\u00e9 pueden hacer los anunciantes para asegurarse de que sus anuncios se vean realmente?<\/p>\n\n\n\n<p><strong>La visibilidad o viewability mide lo visible que es un anuncio digital para un consumidor. <\/strong>Para que un anuncio se considere visible, debe cumplir los criterios establecidos por el Media Ratings Council (MRC), que determina lo que se considera una impresi\u00f3n de anuncio vista o visible.<\/p>\n\n\n\n<p>En IAS, medimos la viewability de los anuncios en funci\u00f3n de las <strong>normas del MRC y de las normas de cada marca o anunciante<\/strong>. Por ejemplo, si se tiene un umbral de visibilidad m\u00e1s alto de lo normal, podemos crear est\u00e1ndares personalizados para que los anunciantes puedan alinear mejor las m\u00e9tricas con sus objetivos de negocio.<br><br>Con la <strong>soluci\u00f3n Quality Attention<\/strong> de IAS, se puede realizar un seguimiento estrat\u00e9gico del engagement de la audiencia, lo que le permite optimizar la inversi\u00f3n en medios y derivar m\u00e1s presupuesto a aquellas ubicaciones que muestren m\u00e1s viewability, generando impresiones de m\u00e1s calidad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Descubre m\u00e1s sobre <\/strong><a href=\"https:\/\/integralads.com\/es\/soluciones\/viewability\/\">viewability aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda r\u00e1pida sobre el impacto del viewability Es muy sencillo: los anuncios que no se ven no tienen la oportunidad de impactar. Entonces, \u00bfqu\u00e9 pueden hacer los anunciantes para asegurarse de que sus anuncios se vean realmente? La visibilidad o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":313086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[615],"tags":[],"class_list":["post-325394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewability-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Bytes: Viewability. 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