{"id":325396,"date":"2023-03-01T15:17:14","date_gmt":"2023-03-01T15:17:14","guid":{"rendered":"https:\/\/integralads.com\/insider\/como-atraer-a-los-consumidores-a-traves-de-targeting-contextual-basado-en-datos\/"},"modified":"2023-12-19T11:10:28","modified_gmt":"2023-12-19T11:10:28","slug":"como-atraer-a-los-consumidores-a-traves-de-targeting-contextual-basado-en-datos","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/como-atraer-a-los-consumidores-a-traves-de-targeting-contextual-basado-en-datos\/","title":{"rendered":"ESTUDIO: Undercover Context"},"content":{"rendered":"\n<p>A medida que los profesionales del marketing dise\u00f1an sus estrategias digitales, es fundamental conocer los segmentos contextuales id\u00f3neos que generan un mayor engagement y una mayor receptividad positiva entre los consumidores.<\/p>\n\n\n\n<p>En nuestro \u00faltimo estudio, <strong>Undercover Context,<\/strong> IAS analiza por qu\u00e9 los usuarios prefieren los anuncios contextualmente relevantes, y las posibilidades que esto brinda a las marcas. Adem\u00e1s realizamos un experimento en el que descubrimos c\u00f3mo impulsar el engagement de los consumidores mediante conexiones de targeting contextual no evidentes.<\/p>\n\n\n\n<p>He aqu\u00ed un resumen de lo que hemos descubierto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El <strong>64% <\/strong>de los consumidores afirma que es m\u00e1s probable que los anuncios <strong>contextualmente relevantes incluyan productos que desean o necesitan.<\/strong><\/li>\n\n\n\n<li>El <strong>35% <\/strong>de los consumidores dicen que es <strong>molesto ver anuncios no relacionados.<\/strong><\/li>\n\n\n\n<li>Un <strong>16%<\/strong> <strong>m\u00e1s de interacci\u00f3n<\/strong> con los anuncios que aparecen junto a <strong>contenido relevante<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Descarga el estudio, <strong>Undercover Context,<\/strong> para descubrir c\u00f3mo se puede utilizar la publicidad contextual basada en datos para llegar al target objetivo e impulsar tus resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medida que los profesionales del marketing dise\u00f1an sus estrategias digitales, es fundamental conocer los segmentos contextuales id\u00f3neos que generan un mayor engagement y una mayor receptividad positiva entre los consumidores. En nuestro \u00faltimo estudio, Undercover Context, IAS analiza por&#8230;<\/p>\n","protected":false},"author":1,"featured_media":313020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[606],"tags":[],"class_list":["post-325396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESTUDIO: Undercover Context - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/como-atraer-a-los-consumidores-a-traves-de-targeting-contextual-basado-en-datos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESTUDIO: Undercover Context\" \/>\n<meta property=\"og:description\" content=\"A medida que los profesionales del marketing dise\u00f1an sus estrategias digitales, es fundamental conocer los segmentos contextuales id\u00f3neos que generan un mayor engagement y una mayor receptividad positiva entre los consumidores. 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