{"id":325397,"date":"2023-03-09T10:49:39","date_gmt":"2023-03-09T10:49:39","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/"},"modified":"2023-12-19T11:09:10","modified_gmt":"2023-12-19T11:09:10","slug":"ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/","title":{"rendered":"IAS participa en el encuentro de expertos Head of Digital 2023"},"content":{"rendered":"\n<p>IAS particip\u00f3 en la edici\u00f3n de Head of Digital 2023, organizada por IPMARK. Un encuentro con m\u00e1s de 50 expertos en marketing digital en el que se debati\u00f3, a trav\u00e9s de diferentes mesas, sobre los temas de actualidad en el mundo adtech.&nbsp;<\/p>\n\n\n\n<p><strong>Benito Mar\u00edn<\/strong>, Senior Manager, Customer Success de IAS en Espa\u00f1a y Portugal, fue el encargado de liderar la mesa de debate de IAS, en la que se habl\u00f3 en primer lugar sobre la llegada de la <strong>Inteligencia Artificial<\/strong>, y m\u00e1s en concreto herramientas como ChatGPT, los asistentes de voz, o los influencers artificiales. <\/p>\n\n\n\n<p>El siguiente tema a debatir fueron <strong>1st party data, pol\u00edticas de privacidad y fin de las cookies<\/strong>, donde los expertos expusieron diferentes estrategias que est\u00e1n adoptando las marcas para transitar hacia el ecosistema cookieless, como por ejemplo las herramientas contextuales combinadas con inteligencia artificial y 1st party data.<\/p>\n\n\n\n<p>Otro punto fueron las <strong>m\u00e9tricas de atenci\u00f3n<\/strong>, donde se coincidi\u00f3 en las altas expectativas que el mercado ha puesto sobre ellas, y la falta de consenso en la industria sobre ellas. Finalmente tambi\u00e9n se abord\u00f3 el tema de <strong>sostenibilidad <\/strong>en publicidad digital, donde se vio el inter\u00e9s de medir la huella de carbono de los planes de medios o campa\u00f1as de publicidad para finalmente compensarlo con alguna otra acci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/HOD_IPMARK_160223_116b-1024x683.jpg\" alt=\"\" class=\"wp-image-296165\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/HOD_IPMARK_160223_226b-1024x683.jpg\" alt=\"\" class=\"wp-image-296176\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>IAS particip\u00f3 en la edici\u00f3n de Head of Digital 2023, organizada por IPMARK. Un encuentro con m\u00e1s de 50 expertos en marketing digital en el que se debati\u00f3, a trav\u00e9s de diferentes mesas, sobre los temas de actualidad en el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,606],"tags":[],"class_list":["post-325397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-es","category-contextual-targeting-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS participa en el encuentro de expertos Head of Digital 2023 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS participa en el encuentro de expertos Head of Digital 2023\" \/>\n<meta property=\"og:description\" content=\"IAS particip\u00f3 en la edici\u00f3n de Head of Digital 2023, organizada por IPMARK. Un encuentro con m\u00e1s de 50 expertos en marketing digital en el que se debati\u00f3, a trav\u00e9s de diferentes mesas, sobre los temas de actualidad en el...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T10:49:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T11:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS participa en el encuentro de expertos Head of Digital 2023\",\"datePublished\":\"2023-03-09T10:49:39+00:00\",\"dateModified\":\"2023-12-19T11:09:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/EventGeneral_Insider.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Contextual Targeting\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/\",\"name\":\"IAS participa en el encuentro de expertos Head of Digital 2023 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/EventGeneral_Insider.png\",\"datePublished\":\"2023-03-09T10:49:39+00:00\",\"dateModified\":\"2023-12-19T11:09:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/EventGeneral_Insider.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/EventGeneral_Insider.png\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS participa en el encuentro de expertos Head of Digital 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS participa en el encuentro de expertos Head of Digital 2023 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/","og_locale":"es_ES","og_type":"article","og_title":"IAS participa en el encuentro de expertos Head of Digital 2023","og_description":"IAS particip\u00f3 en la edici\u00f3n de Head of Digital 2023, organizada por IPMARK. Un encuentro con m\u00e1s de 50 expertos en marketing digital en el que se debati\u00f3, a trav\u00e9s de diferentes mesas, sobre los temas de actualidad en el...","og_url":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/","og_site_name":"Integral Ad Science","article_published_time":"2023-03-09T10:49:39+00:00","article_modified_time":"2023-12-19T11:09:10+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS participa en el encuentro de expertos Head of Digital 2023","datePublished":"2023-03-09T10:49:39+00:00","dateModified":"2023-12-19T11:09:10+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/"},"wordCount":235,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png","articleSection":["Brand Safety &amp; Suitability","Contextual Targeting"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/","url":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/","name":"IAS participa en el encuentro de expertos Head of Digital 2023 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png","datePublished":"2023-03-09T10:49:39+00:00","dateModified":"2023-12-19T11:09:10+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/EventGeneral_Insider.png","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/insider\/ias-participa-en-el-encuentro-de-expertos-head-of-digital-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"IAS participa en el encuentro de expertos Head of Digital 2023"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/es\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/325397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=325397"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/325397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/328312"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=325397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/categories?post=325397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/tags?post=325397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}