{"id":325404,"date":"2023-04-10T13:58:17","date_gmt":"2023-04-10T13:58:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/mide-la-huella-de-carbono-de-tu-marca-con-ias-y-good-loop\/"},"modified":"2023-12-15T13:52:58","modified_gmt":"2023-12-15T13:52:58","slug":"mide-la-huella-de-carbono-de-tu-marca-con-ias-y-good-loop","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/mide-la-huella-de-carbono-de-tu-marca-con-ias-y-good-loop\/","title":{"rendered":"Mide la huella de carbono de tu marca con IAS y Good-Loop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Reduce el impacto medioambiental de tus campa\u00f1as publicitarias con un seguimiento integral de las emisiones de carbono.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS se ha asociado con Good-Loop, para ofrecer a los anunciantes la oportunidad de medir las emisiones de carbono generadas por sus campa\u00f1as publicitarias digitales. Esta alianza, que ya est\u00e1 disponible en todos los mercados del mundo, ayuda a los anunciantes a ser conscientes de la huella de carbono digital de sus marcas con mediciones e informes integrales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta asociaci\u00f3n, los anunciantes pueden medir la huella de carbono generada en todo el proceso de su campa\u00f1a publicitaria digital. Con informes que determinan c\u00f3mo cada elemento de una campa\u00f1a (incluidos los tipos de medios, creatividades, formatos y soportes) tiene un impacto negativo en el medio ambiente. Con esta informaci\u00f3n los anunciantes pueden plantear estrategias para reducir su huella de carbono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de esta integraci\u00f3n con Good-Loop, los anunciantes pueden utilizar la informaci\u00f3n de IAS Signal Report Builder para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprender el impacto medioambiental de cada campa\u00f1a digital<\/li>\n\n\n\n<li>Comparar los informes de las m\u00e9tricas de calidad de medios de IAS y la medici\u00f3n de la huella de carbono de Good-Loop.<\/li>\n\n\n\n<li>Medir con precisi\u00f3n las campa\u00f1as sin necesidad de etiquetado adicional.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Haz click en el bot\u00f3n &#8220;Download&#8221; para obtener m\u00e1s informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reduce el impacto medioambiental de tus campa\u00f1as publicitarias con un seguimiento integral de las emisiones de carbono. IAS se ha asociado con Good-Loop, para ofrecer a los anunciantes la oportunidad de medir las emisiones de carbono generadas por sus campa\u00f1as&#8230;<\/p>\n","protected":false},"author":22,"featured_media":315173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619,707],"tags":[],"class_list":["post-325404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-es","category-tendencias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mide la huella de carbono de tu marca con IAS y Good-Loop - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/mide-la-huella-de-carbono-de-tu-marca-con-ias-y-good-loop\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mide la huella de carbono de tu marca con IAS y Good-Loop\" \/>\n<meta property=\"og:description\" content=\"Reduce el impacto medioambiental de tus campa\u00f1as publicitarias con un seguimiento integral de las emisiones de carbono. 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