{"id":325406,"date":"2023-04-11T10:52:46","date_gmt":"2023-04-11T10:52:46","guid":{"rendered":"https:\/\/integralads.com\/insider\/taking-action-on-attention-volume-i\/"},"modified":"2023-12-15T13:51:36","modified_gmt":"2023-12-15T13:51:36","slug":"taking-action-on-attention-volume-i","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/taking-action-on-attention-volume-i\/","title":{"rendered":"White paper: Taking Action on Attention (Volume I)"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\" id=\"h-ias-lanza-el-libro-blanco-sobre-la-atencion-del-consumidor-llamado-taking-action-on-attention\"><strong>IAS lanza el libro blanco sobre la Atenci\u00f3n del consumidor llamado &#8220;Taking Action on Attention&#8221;.<\/strong><\/h5>\n\n\n\n<p>La Atenci\u00f3n y sus m\u00e9tricas es uno de los temas m\u00e1s debatidos en los medios digitales \u00faltimamente. Definirla ha sido complicado, pero los expertos del sector coinciden un\u00e1nimemente en que utilizar una herramienta tan poderosa como la Atenci\u00f3n es fundamental para el \u00e9xito de las campa\u00f1as.<\/p>\n\n\n\n<p>Por eso, IAS ha lanzado el libro blanco Taking Action on Attention. Este white paper est\u00e1 impulsado por una investigaci\u00f3n basada en millones de indicadores de datos combinados con Total Visibility\u2122 y modelos de aprendizaje autom\u00e1tico. Nuestro modelo anal\u00edtico identifica tres indicadores clave: <strong>Visibilidad, Situaci\u00f3n e Interacci\u00f3n<\/strong> &#8211; que consisten cada una en un conjunto de m\u00e9tricas y optimizaciones cruciales que predicen si una impresi\u00f3n conducir\u00e1 a un resultado.<\/p>\n\n\n\n<p>En el libro blanco de IAS <strong>Taking Action on Attention<\/strong>, encontrar\u00e1s:<br>&#8211; Un enfoque y un modelo hol\u00edsticos de la Atenci\u00f3n, desarrollados a partir de numerosos datos de campa\u00f1as de anunciantes.<br>&#8211; Tres indicadores de Atenci\u00f3n basadas en datos que han demostrado mejorar la eficacia de las campa\u00f1as y el ROI.<br>&#8211; Consejos basados en resultados sobre c\u00f3mo los anunciantes pueden utilizar la Atenci\u00f3n en sus campa\u00f1as.<\/p>\n\n\n\n<p>Descarga el libro blanco, Taking Action on Attention, en el bot\u00f3n <strong>&#8220;Download&#8221;<\/strong> para aprovechar el poder de la Atenci\u00f3n y mejorar tus resultados ahora mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS lanza el libro blanco sobre la Atenci\u00f3n del consumidor llamado &#8220;Taking Action on Attention&#8221;. La Atenci\u00f3n y sus m\u00e9tricas es uno de los temas m\u00e1s debatidos en los medios digitales \u00faltimamente. Definirla ha sido complicado, pero los expertos del&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,619,700,705,604,616],"tags":[],"class_list":["post-325406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-estudios-es","category-efficiency-optimization-es","category-featured-es","category-informes-es","category-temas","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>White paper: Taking Action on Attention (Volume I) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/taking-action-on-attention-volume-i\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper: Taking Action on Attention (Volume I)\" \/>\n<meta property=\"og:description\" content=\"IAS lanza el libro blanco sobre la Atenci\u00f3n del consumidor llamado &#8220;Taking Action on Attention&#8221;. 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