{"id":326899,"date":"2023-05-18T11:59:52","date_gmt":"2023-05-18T11:59:52","guid":{"rendered":"https:\/\/integralads.com\/?p=326899"},"modified":"2023-12-15T14:45:18","modified_gmt":"2023-12-15T14:45:18","slug":"segmentos-seleccionados-para-las-campanas-de-verano","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/","title":{"rendered":"Segmentos seleccionados para las campa\u00f1as de verano"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/ES_Programmatic-Newsletter_Summer_2023_600x300-copy.png\" alt=\"\" class=\"wp-image-326922\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/ES_Programmatic-Newsletter_Summer_2023_600x300-copy.png 600w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/ES_Programmatic-Newsletter_Summer_2023_600x300-copy-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Muy pronto llegar\u00e1 oficialmente la maravillosa \u00e9poca de escapadas y <strong>viajes vacacionales. Adem\u00e1s comienza la temporada de rebajas,<\/strong> competiciones como el <strong>Tour de France o la NBA<\/strong>, o citas imprescindibles para los cin\u00e9filos como el <strong>Festival de Venecia<\/strong>. \u00bfSabes que en todos estos acontecimientos puedes <strong>llegar a tu p\u00fablico<\/strong> utilizando la tecnolog\u00eda adecuada?<\/p>\n\n\n\n<p><strong>La tecnolog\u00eda sem\u00e1ntica de IAS<\/strong> es capaz de comprender el verdadero <strong>contexto, el sentimiento y las emociones de una p\u00e1gina web determinada<\/strong>. Esto permite dirigir tus anuncios a p\u00e1ginas contextualmente relevantes para tus campa\u00f1as de verano con el fin de llegar a tus clientes y aumentar la favorabilidad de tu marca. Todo ello sin utilizar cookies de terceros.<\/p>\n\n\n\n<p>Haz clic en <a href=\"https:\/\/bit.ly\/3IolLpo\">&#8220;Descargar&#8221; <\/a>para obtener los <strong>segmentos contextuales de IAS<\/strong> <strong>seleccionados para tus campa\u00f1as de verano<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muy pronto llegar\u00e1 oficialmente la maravillosa \u00e9poca de escapadas y viajes vacacionales. Adem\u00e1s comienza la temporada de rebajas, competiciones como el Tour de France o la NBA, o citas imprescindibles para los cin\u00e9filos como el Festival de Venecia. \u00bfSabes que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[608],"tags":[],"class_list":["post-326899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatica-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Segmentos seleccionados para las campa\u00f1as de verano - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentos seleccionados para las campa\u00f1as de verano\" \/>\n<meta property=\"og:description\" content=\"Muy pronto llegar\u00e1 oficialmente la maravillosa \u00e9poca de escapadas y viajes vacacionales. Adem\u00e1s comienza la temporada de rebajas, competiciones como el Tour de France o la NBA, o citas imprescindibles para los cin\u00e9filos como el Festival de Venecia. \u00bfSabes que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T11:59:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Segmentos seleccionados para las campa\u00f1as de verano\",\"datePublished\":\"2023-05-18T11:59:52+00:00\",\"dateModified\":\"2023-12-15T14:45:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/\"},\"wordCount\":146,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Summer_Segments_Tile_800px.png\",\"articleSection\":[\"Open Web\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/\",\"name\":\"Segmentos seleccionados para las campa\u00f1as de verano - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Summer_Segments_Tile_800px.png\",\"datePublished\":\"2023-05-18T11:59:52+00:00\",\"dateModified\":\"2023-12-15T14:45:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Summer_Segments_Tile_800px.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Summer_Segments_Tile_800px.png\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/segmentos-seleccionados-para-las-campanas-de-verano\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentos seleccionados para las campa\u00f1as de verano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Segmentos seleccionados para las campa\u00f1as de verano - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/","og_locale":"es_ES","og_type":"article","og_title":"Segmentos seleccionados para las campa\u00f1as de verano","og_description":"Muy pronto llegar\u00e1 oficialmente la maravillosa \u00e9poca de escapadas y viajes vacacionales. Adem\u00e1s comienza la temporada de rebajas, competiciones como el Tour de France o la NBA, o citas imprescindibles para los cin\u00e9filos como el Festival de Venecia. \u00bfSabes que...","og_url":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/","og_site_name":"Integral Ad Science","article_published_time":"2023-05-18T11:59:52+00:00","article_modified_time":"2023-12-15T14:45:18+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Segmentos seleccionados para las campa\u00f1as de verano","datePublished":"2023-05-18T11:59:52+00:00","dateModified":"2023-12-15T14:45:18+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/"},"wordCount":146,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png","articleSection":["Open Web"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/","url":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/","name":"Segmentos seleccionados para las campa\u00f1as de verano - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png","datePublished":"2023-05-18T11:59:52+00:00","dateModified":"2023-12-15T14:45:18+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Summer_Segments_Tile_800px.png","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/insider\/segmentos-seleccionados-para-las-campanas-de-verano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Segmentos seleccionados para las campa\u00f1as de verano"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/es\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/326899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/comments?post=326899"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/posts\/326899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media\/328220"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=326899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/categories?post=326899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/tags?post=326899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}