{"id":326945,"date":"2023-05-29T12:04:54","date_gmt":"2023-05-29T12:04:54","guid":{"rendered":"https:\/\/integralads.com\/?p=326945"},"modified":"2023-12-15T13:42:25","modified_gmt":"2023-12-15T13:42:25","slug":"informe-de-calidad-de-medios-18a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-18a-edicion\/","title":{"rendered":"Informe de Calidad de Medios (18\u00aa Edici\u00f3n)"},"content":{"rendered":"\n
Benchmarks globales l\u00edderes del sector para impulsar tus resultados<\/h5>\n\n\n\n

Desde los revolucionarios avances en IA hasta la innovaci\u00f3n casi constante en todos los entornos, est\u00e1 claro que los profesionales del marketing est\u00e1n haciendo m\u00e1s malabarismos que nunca. Ahora bien, un panorama digital tan imprevisible tambi\u00e9n puede significar un futuro lleno de oportunidades.<\/p>\n\n\n\n

En la \u00faltima edici\u00f3n del Informe de Calidad de Medios (MQR)<\/strong>, tambi\u00e9n nos sumamos al cambio. Adem\u00e1s de un nuevo dise\u00f1o, profundizamos a\u00fan m\u00e1s en las tendencias globales con los aspectos m\u00e1s destacados y desgloses regionales. Adem\u00e1s, incluimos un workbook complementario con datos muy espec\u00edficos por pa\u00eds y formato, que te ayudar\u00e1n a tomar decisiones de una manera eficiente.<\/p>\n\n\n\n

Estas son algunas de las tendencias clave de este a\u00f1o:
– El Time-in-view <\/strong>sigue una tendencia descendente, pero con muchas oportunidades a futuro.
– Los picos de fraude<\/strong> afectaron a los mercados antes y durante los Juegos Ol\u00edmpicos de Invierno de 2022 y la Copa Mundial de la FIFA.
– El uso de Quality Path Optimization<\/strong> entre los anunciantes y agencias aument\u00f3 un 533% en 2022.<\/p>\n\n\n\n

Descarga el informe <\/strong>hoy mismo para utilizar los benchmarks globales l\u00edderes del mercado de IAS que te ayudar\u00e1n a impulsar tus resultados de negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Benchmarks globales l\u00edderes del sector para impulsar tus resultados Desde los revolucionarios avances en IA hasta la innovaci\u00f3n casi constante en todos los entornos, est\u00e1 claro que los profesionales del marketing est\u00e1n haciendo m\u00e1s malabarismos que nunca. Ahora bien, un…<\/p>\n","protected":false},"author":1,"featured_media":313002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619,704,705],"tags":[],"class_list":["post-326945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-es","category-mqr-es","category-informes-es"],"acf":[],"yoast_head":"\nInforme de Calidad de Medios (18\u00aa Edici\u00f3n) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-18a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios (18\u00aa Edici\u00f3n)\" \/>\n<meta property=\"og:description\" content=\"Benchmarks globales l\u00edderes del sector para impulsar tus resultados Desde los revolucionarios avances en IA hasta la innovaci\u00f3n casi constante en todos los entornos, est\u00e1 claro que los profesionales del marketing est\u00e1n haciendo m\u00e1s malabarismos que nunca. 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